Bad Taste Bears – Cute, collectable and controversial

Armadillo has been commissioned to build the new Bad Taste Bears e-commerce website. Bad Taste Bears is one of the UK’s most successful collectable figurine ranges, with a massive collectors’ base and worldwide distribution. Kirsty McGregor of Odd Co Ltd, the team behind the hugely successful Bad Taste Bears figurine range said “We felt the time was right to update the site and pretty much wanted to go for something completely different. Our site is very important both to promote us to a general market and also because it’s home to our Members’ Forum where collectors share experiences, organise meetings and keep in touch with all that’s going on the world of the Bad Taste Bears.”

Kevin Robson, Armadillo Client Services Manager said, “We’re thrilled to have to the chance to work with Odd Co Ltd. They have an excellent, quirky business and clarity of vision along with a real sense of fun. The site we’re building has a lot of functionality, with e-commerce alongside membership services and the OddCo Ltd. team were also really keen to have content management control. The design is something we’ve spent a lot of time on to make the site attractive to new customers and current members. It’s not a transition form the current website, more of a departure but there’s a need to be sensitive to a lot of different opinions. At Armadillo, we offer a depth of support to clients that allows them control of their site backed-up with friendly advice and training should they ever need it.” The Bad Taste Bears site will be live in November 2011.

Is your brand social?

Twitter
In general, the game is to express your message within the scope of 140 characters. You can choose to tweet using the customize Twitter site or you could resort to using the various Twitter desktops. Until now the majority of people engaging in Twitter were more interested in followers. Don’t follow too many people at once, as they can drown your brands message. Take time when choosing who you want to follow, are these people you would like to talk to. If you can create a targeted community of followers who will retweet your message to their community then you are hitting your market place. Its not about volume its about quality. Don’t send spam tweets and remember be courteous, there is no need to be rude about someone on twitter you’ll get blocked.

Facebook
Facebook is very much a different creature from Twitter. You don’t post one line sentences in Facebook and expect your message to be amplified, people on Facebook are more concerned about genuine relationship.
A recent report confirms that people are spending more time using Facebook than Google. This alone gives them the upper hand in advertising, and the “Like button” holds great promise, though not yet realized, in changing the marketing landscape in providing ads that we actually care about.The 55-65 female age group is the fasting growing community on Facebook.

LinkedIn
LinkedIn caters to the professionals. When you use this Social Media, you have to put on a different hat. If you want your brand taken seriously, forget about small talks and gossips. Leave the informalities to Facebook. Engage your audience in a professional manner

If you would like more information about a social marketing strategies please contact berry@armadillo-creative.com or visit www.armadillo-creative.com

The evolution of 2 great company logos

Apple: Probably few remember the original Apple logo, which featured Sir Isaac Newton sitting under a tree with the inscription ‘“Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Thankfully, within a year, Jobs was introduced to Rob Janoff, a young designer based in Palo Alto, California who was assigned to help market the clunky Apple II, a  far cry from today’s sleek MacBook. “For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up,” recalled Janoff in an interview with Sync Magazine. “I just stared at the wedges for hours.” Eventually, Janoff created the polychromatic Apple logo which survived until 1998.

Did You Know? More Interesting Digital Marketing Facts

1. An average person sees 625 messages per day.

2. Yahoo collects around 10 Terabytes of data on its customers each day, which is roughly as much as Tesco collect from their Club Card customers in a year.

3. A recent survey showed surprisingly 44% of Twitter users were happy to be alerted about special offers and new products. 48% had responded to an advert they had received and most startlingly of all 44% had actually referred a product alert onto a friend.

4. 90% of adults use mobile phones, 73% use the internet and 89% watch digital television.

5. In a survey of the top 26 UK retailers, it was found that every £1 spent on online advertising yielded £3.44, a fantastic ROI. Television advertising yielded £2.15 per £1 spent.

6. Over 750 million photos were uploaded to Facebook over the New Year

7. There are 55 million tweets per day, approx 640 tweets per second

8. 10pm -11pm is the most active hour on Twitter

9. The average person spends 15 minutes on YouTube a day

10. The average time browsing via a mobile device is nearly 3 hours a day

Planning Your Mobile Strategy

Planning Your Mobile Strategy

In planning your mobile strategy, you’ll want to consider:

1. How will you deliver your mobile experience? Will you create a mobile-optimised version of your website, or offer an application for customers through application marketplaces for smartphones?

2. Will you offer the full functionality of your website, or focus on the critical elements for mobile commerce? 
Here are some considerations based on the feedback from current mobile users:
 UK users prefer to access the mobile internet using a browser rather than an application (70% for mobile versus 55% for application), according to a study by Orange.

3. Speed is more important than full-featured functionality. Faster m-commerce sites have better response rates when compared to more full-featured, but slower, sites. Users want a rich experience, but not at the sacrifice of speed.

If you would like to find out how we can help you contact us on 0191 257 8380 or visit www.armadillo-creative.com

Is eMarketing Part of Your 2012 Plan?

What’s on your marketing plan for 2012? Most businesses have an idea of how important eMarketing (also called internet marketing) is, but many either don’t have a clear strategy or a concrete plan. Putting the time in to plan for activities that can produce results now will yield results for the year to come.

Before diving into the possibilities for your eMarketing plan, let’s briefly touch on marketing plans in general. Not having a written marketing plan, regardless of the size of your business, is a plan to fail. Marketing plans must act as both a plan for the months to come (I prefer a 12 month plan) and a business intelligence tool to report on what’s worked, to what degree, and what should be changed.

Plans should include a healthy mix of marketing strategies that you know to work from past efforts and new strategies you are testing. They should list the pertinent details like:

Are Computer games bigger than the film industry

Everyone knows Hollywood, so how can we get to a point where a Hollywood blockbuster making less than half the profit of the latest games releases? The answer as ever is about the money. New games retail at between £45 and £50, yet the game will inevitably cost less to produce than the latest film. These production costs can still be in excess of £100 million but that is small change when your unit price is £50 and you sell 6.5 million copies on release day in the UK and US alone. That’s a 350% ROI on release day alone.

So why does this happen? Well it all revolves around the human desire to win. These high grossing games have detailed competitive multiplayer modes, each with it’s own idiosyncrasies that require hours of practise from the player to perfect. This means that even if a game drops in price from £50 to £20 after 3 months, the vast majority of players will still pay that £50 release day price tag just to get those few extra weeks practise. Thus ensuring they can get to their potential as quickly as possible and keep on winning.

Unfortunately, it is a trait that the film industry has no answer to. With the increasing number of plots being taken from the story lines of the latest ‘great read’. People are more than prepared to wait for prices to come down or take advantage of offers when going to see a film. They already know the story line so there is no desire to find everything out on day one. Waiting a few days ‘til Wednesday just to get 2 for 1 seems much more logical than paying double the price to see a film with a plot you already know.

Utilising Facebook Pages for Businesses

Why would a business want to get involved with Facebook? For starters, they have over 500 million active users, with 50% of them logging in daily. Their users spend 700 billion minutes per month on the site, and they share 30 billion pieces of content per month. Chances are, your customers are on Facebook, and if you aren’t then you may be missing out on a great opportunity to connect with customers and build your brand. Also, pages (unlike profiles and groups) are indexed by the search engines, and the search engines love Facebook. It is the epitome of fresh content they look for.

Pages vs. Profiles

The first concept you need to understand is the difference between pages and profiles on Facebook.

A profile is for a person, and businesses cannot have profiles.

A page can be for a business (or a band, product, or about anything else).

Facebook also has groups, which can be set up by anybody for any purpose. These are nice if you want to restrict access, but are limited in functionality.

So to start creating a page, you’ll first need a profile. This could be an administrative contact or anybody in the company, but be sure the company doesn’t lose control of the page if the person with the profile leaves. The profile really doesn’t need to be used or filled out with every detail, it really acts as a user account which is necessary to set up pages.

Create Your Page

Once your profile is set up, you can create a page by going to Advertising -> Pages -> Create a Page or by using this link: http://www.facebook.com/pages/create.php

Choose your category and make sure to fill out the form completely.

Set Up Your Page

Your page can be set up to operate much like any other web page, and can be enhanced with;

• Content you create elsewhere on the web (like feeds of RSS or Twitter)

• Custom FBML, Facebook Markup Language (patterned after HTML for websites)

• Facebook Applications – many useful and many distracting apps allow custom functionality, but don’t go crazy and keep your goals for the page in mind

You may want to focus as much on cleaning up the clutter around the page as adding to it. Then decide if you intend for the page to be an online representation of your business and way to contact you, a place to share content with your customers, or even a lead generation source (by embedding a ‘squeeze page’ in your page to collect emails).

Grab Your Username

The last step in setting up your page is to grab a custom URL for your page. Facebook will give you a URL for your page that looks like http://www.facebook.com/yourusername/. Get yours by going to: http://www.facebook.com/username/

If you would like to find out how we can help you contact us on 0191 257 8380 or visit www.armadillo-creative.com

The Importance Of Search Engine Optimisation

Nearly 16,000 searches are conducted in the UK every minute, which is a huge opportunity to attract customers, who are already interested in your products or services, to your website. A recent Google study revealed that 88% of UK searches use Google, and only 7% of users go on to the third page of results. This highlights the importance of achieving the highest search engine placements possible. If your business has achieved the number one ranking on page one, 100% of your potential customers will find you, but if you are on page 3 only 7% of your potential customers will find you, dramatically decreasing your exposure.

Armadillo Creative offer dedicated SEO solutions which will help your business achieve the desired ranking and increase your site traffic and hopefully business.

If you would like to find out how we can help you contact us on 0191 257 8380 or visit www.armadillo-creative.com

We can’t live without mobile phones

Mobile phones in general, and smartphones in particular, have a place in our pockets, purses and bags, wherever we go. Consumers have never before been so attached to a device that allows us to reach them wherever they go. While we leave behind our television, computer, newspapers and magazines, our phone almost never leaves our side.With the portability of phones and technologies like geolocation and high-speed mobile internet, our phones are uniquely positioned to be our primary data device. Mobile commerce is just a natural extension, and now the ability and convenience to shop anywhere has arrived. In addition to convenience being an oft cited reason for using m-commerce, other interesting observations by the IAB of m-commerce behaviour include:

• Average m-commerce spend is high, with an average transaction of £12.20.

• Mobile customers are spontaneous, with 31% reporting that their purpose was spontaneous or impulsive.

• 35% of mobile users that reported having not yet used m-commerce were simply unable because of limitations with their equipment. This number will decrease rapidly, as technology improves by the day.
The IAB’s Alex Kozloff goes on to appeal to businesses: “Whilst m-commerce is on the radar for many retailers, our research highlights the need for more urgency in terms of developing a mobile presence and ensuring the user experience is as smooth and secure as possible. Almost half of mobile users are making purchases, and of those who don’t, half again are certain they will in the future, so investment in a solid mobile retail presence is essential.”This echoes the findings by other industry experts that businesses are not moving fast enough to meet the demands of mobile consumers. This leaves huge opportunities to businesses willing to invest in their mobile presence.

If you would like to find out how we can help you contact us on: 0191 257 8380 or visit www.armadillo-creative.com

Did You Know? 10 Interesting Digital Marketing Facts

1. Formed in 2004, Flickr now hosts more than 4.1 billion user images.

2. 51% of journalists read blogs for story ideas.

3. 77% of the online shoppers read consumer product reviews and ratings before purchasing a product.

4. Social Media has overtaken porn as the #1 activity on the Web

5. Time spent on blogs and other social media sites increased 210 percent year-over-year, and the average time spent per person increased 143 percent.

6. 88% of people in the world are aware of Facebook

7. 57% of people talk to people more online than they do in real life

8. 47% of youngsters said they find out about the news through Facebook

9. There are more women users than men on Facebook

10.47% of mobile users browse networking sites

Mobile App vs Mobile Website

Mobile App or Mobile Website? Which to choose? Here is a comprehensive guide to the pros and cons of both routes. Many times clients ask us for an “App” when in fact all they need is a mobile website, and vice versa. Many clients don’t know the difference.A Mobile App is a piece of software built specifically to run on a particular device – whether that be an iPhone, Android, Blackberry etc where as a Mobile website is a standard website formatted to display on mobile device web browsers. These mobile websites tend to be cut down versions of the “desktop” website.Whilst these two approached used to be very different, the advances in mobile and web technologies in the past 2 years has allowed mobile websites to look and function much more like a mobile app, without the need to download and install software on your mobile device.

Who is your target audience?

When choosing between a mobile app and a mobile website you need to consider your audience and whether you want to target a niche or the mass market. If you wish to reach a wider audience then a mobile website would be better as it allows a larger user base to access the content as it’s available through any mobile device with a web browser. If you prefer to target a niche user base on a particular device and operating system then a mobile app is the way to go.

Identifying Keyword Opportunities

Identifying Keyword Opportunities

A keyword is a word included in a web page which matches a term entered into a search tool like Google by a searcher like your customer.  Based on this simple definition, your goal as a business is to have relevant content which contains keyword phrases matching your customer’s search. It sounds simple enough, but there are 2 common pitfalls:

1. Focusing on keyword phrases which are too broad. While a broad phrase like ‘estate agent’ gets a lot of traffic, it also has enormous competition for the top spots. With over 29 million results, your chances of reaching the first results page are slim.

2. Focusing on keyword phrases which are too specific. While you could, in contrast to the example above, optimise for ‘Newcastle UK estate agent,’ hyper-targeting your customers, you’d soon experience disappointment as there is no measurable search traffic for that phrase.

So, on one side is a phrase so popular you are unlikely to rank high enough to be seen. On the other is a phrase with no competition, which occurs because nobody is searching for it. The secret lies in the “sweet spot,” a balance of searchers actually searching and competition reasonable enough to get results. So how do you identify these keyword opportunities?

New Brand Campaign Development for the Fish Quay

As part of the Fish Quay Business Hub and with support from North Tyneside Council, Armadillo is working on a campaign to promote the North Shields Fish Quay. The work involves a range of digital and offline media to highlight the historic Quay both as an area for tourism and as a desirable business location. A website design and build that was launched in December http://www.thefishquay.com/ includes a variety of media such as original and archive photography, video clips, stories, property downloads and desktop calendars. The site has a huge range of content that details the rich history of the Fish Quay alongside spotlighting the modern, working Quay and its new business opportunities.

Caddy Charger’s positive launch

Armadillo was appointed to create the web and brand identity for Caddy Charger, a revolutionary rechargeable battery unit for motorised golf caddies. The new technology has been developed in conjunction with Newcastle University and was launched into the market in December. Armadillo created a brand identity for Caddy Charger, as well as developing packaging, an e-commerce website, product labeling and national advertising. The work communicates the innovative and unique qualities of the product, along with its great value.Caddy Charger MD, David Bainbridge said of his decision to work with Armadillo “I’m delighted to have Caddy Charger’s launch in the hands of such an enthusiastic and skilled team. Armadillo get what we’re about and I’ve been really impressed with the way they work and the suggestions they’ve made to get us to market.” 

PPC or Organic SEO – Which Works Better?

As challenging as the competitive field of search engine optimisation (SEO) is, it might seem as if a large spend on Pay-Per-Click (PPC) marketing is the answer. Organic SEO has its own costs, in education and time, or in hiring an expert. Possibly PPC would offer a better return?

While the best strategy for many businesses is to do both, ultimately the answer to our question of the better value comes down to costs per click (CPC) and conversion percentages once a visitor arrives at the site.

Some conventional wisdom has stated that PPC works better for business-to-business offerings, while organic SEO works better for business-to-consumer offerings. While this may have held some truth in the past, one thing is now clear… paid search traffic is on a continuing decline.

As none of the inner data from search engines is public, SEO experts have long been left to cobble together estimates using leaked data and market intelligence.

A few years ago, estimates were that roughly 30% of clicks went to paid listings, leaving 70% for organic. Part of the reason for this was that the public wasn’t crystal clear on the difference between paid and organic results. By 2008 this number had dropped to closer to 11%, and in 2009 dropped 26% more to 7.25% (Source: Experian Hitwise). This means that organic results are receiving almost 93% of all clicks.

Armadillo appointed to brand EnergySwitch

Armadillo is completing work on a new brand and website for EnergySwitch Ltd.EnergySwitch is part of a group of companies aimed at helping consumers save money on their household bills.This new site helps people to find the lowest possible prices for energy and show that there are ways to reduce fuel bills. It’s a free service that anyone can access and get advice to help save their energy and money. Armadillo’s Client Services Director, Rachel Burgess commented, “We had to produce an informative and authoritative site with a friendly and engaging tone that allows people to easily access the information they need. There’s a lot of confusion around energy costs and switching suppliers, many consumers don’t know what real savings will be and this site helps to cut through those issues in a straightforward way.”The new site will launch in January 2012.

Classic BSA Motorcycle outside

Nice classic piece of British Design sitting outside my office window on the Fish Quay. BSA Bantam I think. Awesome to see such a treasured piece of design and engineering in such great nick.

10 Tips to help you optimize for success on Facebook.

1. Use multiple ad types. Give customers the opportunity to engage with your business both on Facebook and on your website. Create some ads promoting your Facebook Page to grow your fan base and drive traffic from other ads to your external website.

2.  Be direct. Facebook users engage with the site differently than on other online sites. Speak to your customers using direct and concise language. Don’t use marketing jargon if you don’t have to, and be authentic. Avoid superlatives or exaggerated claims.

3. Keep your ads fresh. If your audience sees the same ad over and over again, they will be less inclined to interact with your ad. Revise your ad creative every few days by swapping old images for new ones or changing your ad title. Incentivize the users to click.

Will it be a Happy and Prosperous New Year for your business?

So will anything be new for 2012? For many 2011 was a tough year for businesses. In the North East alone we saw many established design agencies unfortunately disappear. We also saw the meteoric influx of small cottage web design businesses that were created through the need of young designers to find forms of employment and income. Two words have been carved on my forehead all year by everyone wanting a competitive quote – ‘Best Value’. Best Value means nothing when the wheels come off your Cheap as Chips Best Value e-commerce website. The words – Monkey and Peanuts come straight to mind.

It’s funny when I left mainstream advertising after 25 years with my brand and advertising experience tucked up in my suitcase 7 years ago to follow the digital brick road, I couldn’t sell a website to anyone! Google hadn’t become God yet, Newspapers were still being delivered, Print was still had a colourful existence and people still used the telephone to have a meaningful conversation with anyone. Now technology dictates the way we do business. With the fast moving technological advancement also comes the gremlins. It’s a constant hamster wheel of continual constant learning and development. After 35 years as a Creative Director I wish I had all the answers but I haven’t as new questions are being raised even as I think.

So what’s new for 2012? I’ve been banging the Mobile website drum for well over a year now and wheels are now clicking in that growth area. Apps or Mobile? Each has it’s value both have their needs this year. The demise of the Business Funding in July was the death knell of a number of agencies that lived at that level. After 5 months off without any fund addiction to anyone, the good news is the Business & Enterprise Group has secured 2 years funding for North East businesses. This will certainly help businesses in the area – but will also bring out the fund chasing fraternity.

Mobile browsing on phones and tablets will only increase and continue to be a focus point. Rumours abound of a Google paid subscriptions for information. Website will need to be more user friendly in 2012 than ever before, with more and more people demanding UX design (User Experience) if you do not have something built and designed for your users, you are going to lose out. One thing is for sure – Digital will dominate the marketing landscape at a consumer and business level. To prosper, businesses in the North East must realign their brand and marketing requirement to embrace the needs and desires of the customer or client – only that way will 2012 by a Happy Year.

Why Creating a Brand Image Still Matters

In an age where products and services are being bought more than they’re being sold, some experts claim that brand is no longer relevant. Their position is that your brand is equal parts the quality of your product or service and the way you treat your customers.

While those things are important, your brand image (especially in the absence of selling) becomes a way to sell. Most importantly, your brand image becomes a way to differentiate your product or service from all your competitors.

The power of your brand increases as your focus narrows.

Your brand must not try to appeal to everybody, but to be the BEST at one specific thing. You can’t tell customers that you are the best at everything, or they simply won’t believe you. Harley-Davidson has an incredible brand when it comes to motorcycles, but when they tried to extend their brand with Harley-Davidson brand wine coolers (a true story), they only confused customers and diluted the power of their brand. The fastest path to killing a brand is to put its name on everything.

Brands need advertising to survive.

Once a brand is created, it needs to be nurtured with consistent doses of advertising. This is the only way to maintain a brand over time.

Your brand needs to be synonymous with a word in the customer’s mind.

You want your brand to be the first thing that pops in the mind of your prospective customer’s mind. Just like when people think ‘overnight’ they think FedEx, or when they think ‘copies’ they think Xerox, you want to own a word for your customers.

Authority is the key to credibility.

While there are many ways to become an authority in your market, one of the best is to be the leader. People assume that the best seller is the most popular for a reason, and they use this knowledge as a shortcut to selecting a product or service.

Brands are more important than companies.

We often forget that customers buy brands, not companies. Your brand name should always be your focus, not your company name.

Remember always that brands are not built overnight. If they are cultured over time, they will pay dividends for years to come.

If you wish to discuss brand image and your business in more depth contactIBerry Burgess on 0191 257 8380 or  berry@armadillo-creative.com or visit www.armadillo-creative.com:

Reduce your sales cycle with email marketing

Marketing and sales are two of the most important division of any organisation. Product cannot be sold unless people are aware of the value they would receive by using them. Traditional sales and marketing was always a major part of any business.

Internet has changed lots of things today. When it was introduced it was very expensive but today every office has it. Usage of daily activities online is a part of every business. Infact, many small offices today work on a laptop.  Email marketing or e-marketing is popularly known and used by many companies to market their product or service.

Email marketing can reduce your sales cycle.

Important points to remember while email marketing:

1. It is very effective way of marketing as it reduces the unnecessary cost of telephone or helps in avoiding meeting the wrong people who are not interested in the product. You need to make a professional write up which will attract the customers. Catchy headings with the correct images can help attracting potential customers.

2. You need to get data for the targeted segment. If you are selling computers then your targeted customers could be either a big organization or a household where people are computer literates. However, the write-ups should be different for both the groups. Big organizations need a professional write up. For households you need to add a personal touch.

3, Follow up is very important after sending these kinds of mails. Either you send follow up mails or call. There are chances that the interested candidate will send you a return mail, which then can be converted into an enquiry or order. Trying sales in other cities becomes easy through email marketing. You need to carefully study the business strategy of your competitor and then plan your Email content. There are many advantages of email marketing to reduce your sales cycle. You need to use it for your benefit and to reduce expenses on your sales team.

If you would like to find out how we can help you reduce your sales cycle through email marketing contact Vaughan Di Mascio at Armadillo on: 0191 257 8380 or visit www.armadillo-creative.com

New funding from ERDF for B2B clients

Armadillo is delighted to be working with the Business Enterprise Group on a new funding initiative from the European Regional Development Fund. The Investment for Growth Programme has the aim of helping businesses improve performance, retain staff and/or create new jobs.Up to 40% funding can be available for projects of a maximum of £20,000 value. Eligible projects areas include: business and financial planning, strategic marketing consultancy, design consultancy and product development consultancy.Kevin Robson, Armadillo’s Client Services Manager said, “We hope that this new investment opportunity will allow North East businesses to develop exciting B2B projects and take advantage of some expertise that will make a real difference to their performance.” You can find out more about the fund which launched late December 2011, and if your business is eligible, by contacting Business and Enterprise Group on 0191 426 6408 or email enquiries@business-enterprise.net

Fishy gulls

Working on the Fish Quay is full of interesting sites of the working life on the Quay. But our Jaws dropped when we saw this visitor down here. We didn’t know whether to feed it breadcrumbs or try and get it served with a nice portion of chips.

Google may give pirate sites lower ranking

Websites may have to apply for certification as “licensed sites” to appear high up the Google rankings, if a new treaty between rights holders and search engines comes into force. Under the code, Google and other search engines, such as Yahoo! and Bing, would stop allowing illegal sites to advertise.

Under the voluntary code of practice, seen by The Daily Telegraph, search engines will automatically rank pirate websites lower than official ones and give priority to those that were certified under a “recognised scheme”.Music companies, the Premier League, film and television producers, publishers and other businesses whose existence depends on intellectual property drew up the code based on a series of “Chatham House” round table discussions with search engines, hosted by Jeremy Hunt, the culture secretary, and culture minister Ed Vaizey.

Under the code, Google and other search engines, such as Yahoo! and Bing, would stop allowing illegal sites to advertise and would step up their efforts in delisting pirate websites as soon as they are flagged by legitimate rights holders. The code has no legal teeth at this stage but, if search engines do not sign up and adhere to it, or negotiate something similar, the Government is expected to resort to new legislation instead.The search engines have yet to respond to the proposal.

In the past they have opposed taking pre-emptive action against pirate sites. The proliferation of illegal sites means that the threat to rights holders is worsening.According to research by the Publisher’s Association, Google searches for the 50 best-selling books in one week in March returned an average of four illegal links in the top 10 listings. The previous year that figure was closer to two.
story: daily telegraph

Mobile – Are You Ready for 2012?

2011 saw large advancements in technology, which gave us an insight into what the future of digital marketing will be like. The arrival of tablets such as the iPad and Samsung Galaxy tab have prised people away from their laptops, and the number of smart phones and smart phones users have rocketed.

Mobile Internet speeds are going to improve dramatically over the next couple of years. In 2011, service providers in the US will be offering 4G devices to operate on 4G (Fourth Generation Wireless). 4G is expected to quickly overtake the current 3G service and become the most mobile internet solution.

3G services currently have a maximum download speed of around 1.5 MBPS. When it is launched, 4G will operate at between 2 MBPS and 12MBPS. And web standards experts believe 4G has the capacity to operate at as much as 100 MBPS in the next few years, 100 MBPS is double the speed of the fastest fibre optic broadband offered in the UK.

4G will therefore revolutionise mobile internet. It will be used for smart phones, tablets and USB dongles, with the possibility of integration within laptops and netbooks. Download speeds will be unbelievably fast, improving user experience dramatically. How will your business cope?

Minesweeper – a failed attempt at beneficial user experience

We’ve all played it, whether on a new laptop, at work, or on our latest smartphone just because it’s free, but how many of us actually know how to play it? Beyond clicking randomly at little grey squares and getting that small buzz of satisfaction when an area erupts under your cursor, most of us have no idea why we inevitably end up blown across our computer screen. The question really isn’t ‘why this happens’, but more ‘for what reason do I not know why this happens’. The answer lies with the poor user experience and the less than helpful information supplied in today’s consumerist society.

I am using Minesweeper as a case study here because it embodies a fundamental flaw with user experience across the poor end of the web today. So much is focused on utilizing base site standards simply due to them being universal across the web. There is nothing wrong with doing something a little different to stand out, and still having the courage to explain to the user how it works. You won’t scare them off just because your site says “Slide through our portfolio and hover over to find out more”. This sort of instruction takes a short enough amount of time to divulge that it retains interest, but still allows the user to experience something new and feel they are learning from you straight away.

In the case of Minesweeper we could embody this type of information in one simple tip displayed to the user whenever they open the game: “Every number tells you how many mines are in the adjacent 8 squares”. I’m sure there are wordsmiths that could portray this in a nicer fashion but it serves the intended purpose. Not only does the user now have a better understanding of the intricacies of this simple yet rewarding game, they have also learned something that equates to the avoidance of that common office room conversation:

“I’m playing minesweeper”

“I’m rubbish at that game, I must be really unlucky”

Imagine what could be achieved with the standard of today’s websites if people were prepared to try something a little different and trust the universal human thirst to learn something new.

If you would like to find out how we can help you contact us on: 0191 257 8380 or visit www.armadillo-creative.com

Mussel Club Expo

We thought it would be nice to include a few shots from the recent Mussel Club Expo at Newcastle Falcons. Rather than taking along the trusty banner stand and a pile of leaflets we thought it was a good idea to invite Darth Vader and his friend (Malcolm) the Stormtrooper. The expo went well, we met new people, and everyone seemed to enjoy our efforts.

As you can see from the photo below, Malcolm had a great time but was exhausted by the end of the day!

The Mobile Commerce Opportunity

Mobile commerce comes of age

Mobile commerce is by no means a new phenomenon, but has been around for the last decade. Until recently, however, mCommerce for many was more a concept than an actual reality. It’s something that has grown rapidly over the last few years, with its influence increasing exponentially in the global consumer marketplace. This growth has been highlighted by an ever-increasing amount of research looking at the development of the mobile market, showing a genuine and tangible growth that no one can ignore. Gartner, for example, has found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011 while, according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%. Today there are roughly 4.6 billion mobile users, many of whom are purchasing goods via this medium.

Golden Opportunity

Mobile commerce isn’t just growing, it’s also developing in its nature. Smartphone technology has taken off rapidly, putting the power of the PC in most peoples’ pockets. According to IDC, the global smartphone market is on pace to grow 55% in 2011, and it is predicted that global tablet shipments will increase from 16.1 million units in 2010 to 147.2 million units in 2015 (Infinite Research). What’s more, comprehensive 3G and the proliferation of quality wi-fi is improving the user experience – providing better connectivity than ever before. The result is a golden opportunity: businesses and brands can tap into a new audience that has grown up with mobile technology and has a day-to-day dependency on it.

However, for businesses and brands looking to harness this opportunity effectively there are issues within mCommerce that must be overcome. Consumers have not yet become accustomed to brands entering the very personal environment that is their mobile phones. Employing the wrong mobile marketing strategy can be very costly to a brand’s reputation in a tough market where consumers rarely allow second chances. mCommerce has nuisances of its own and companies will be required to think differently to any activities conducted around the transactions of purely physical goods.

One of the other obvious challenges is that most websites do not yet translate well to mobile phones – with many users experiencing compatibility problems and poor levels of service and satisfaction, resulting in their custom being taken elsewhere. As companies gradually acclimatise and work to rectify this, they should seek out those platforms, already in existence, that can optimise mobile content and tailor it according to the specific device of each consumer.

Another issue is privacy. A company’s failure to understand the importance of offering an “opt in” option, where the customer grants permission for a business to obtain and utilise their transaction and locational information, will carry repercussions. New privacy legislation in the EU and US could result in companies that have not actively requested permission from the user having to opt consumers out of existing applications they have subscribed to and start from scratch (targeting these consumers to opt in again), which could prove to be very costly.

Building Trust

To overcome these issues organisations need to understand the ethical and legal concerns of interacting with users on their personal devices, as customers will gravitate to those brands and businesses they can trust. Integrity, security and clarity have to be central to a company’s ethos, combined with intelligent, targeted marketing strategies and the right technology to build services and applications better and quicker. If the right strategy is taken, there’s no reason why businesses and brands should not harness the growing consumer base increasingly moving its attention towards mobile devices.

A Sign of the Tides

The River Tyne gets it own back on the Newcastle Quayside this weekend.

A unique client

It’s always nice when a client is happy. After finishing the Bad Taste Bears E-commerce website, the client gave us a special gift as thank you.

We are always proud of the work we do, but this thank you was a ‘special’ one. Thank you OddCo Ltd.

Contact lens prototype could offer wearer social media updates

A pioneering class of computerised contact lenses could soon grant their wearers a social media overlay over their day to day world after they were successfully trialled on rabbits.

Ditching cumbersome smartphones and tablets wearers can simply read text messages and catch up on Facebook updates by opening their eyes.

Dubbbed ‘info-vision’ the system incorporates Wi-Fi enabled lenses via a circular antenna wrapped around the circumference of the lens whilst tiny LED lights embedded in the lens relay information.

Its developer, professor Babak Parviz of the University of Washington, said: “We have got a rudimentary display with one dot. If you had several dots, you could maybe create arrows, to give people directions.”

via @thedrum

Vote Now to keep the St James’ Park name

After the disappointing announcement that St James’ Park is to be rebranded as the ‘Sports Direct Arena’ we wondered how the rest of you feel about it?

Keep St James’ Park as St James’ Park.

Vote Now to send the Newcastle Board a message before we end up playing in Red and White stripes!

We have created a simple Yes or No voting system to gather opinion

Please click HERE to cast your vote.

Teals Boutique

We rebranded Teals Boutique (formally Teals Jewellery) and launched their website.

www.tealsboutique.com

Epicurus – Cooking-up the perfect event

Latest client into the growing Armadillo digital roster is Epicurus who provides catering services, catering equipment hire, licensed mobile event bars and event management in Newcastle upon Tyne and the North East of England. Epicurus MD and Exec Chef, Chris Reay felt it was time to have the Epicurus site rebuilt. “Our site needs to reflect who we are, it’s the first contact a lot of potential customers have with us and it has to do us justice. That’s why we started this work with Armadillo. The site they’re building for us is a fresh, clean design with simple navigation to our full range of services, menu choices and staff pages.”

Epicurus is unique in the North East, offering all services in-house. The company has been trading for 13 years with staffing levels rising from 1 to 100, including five full time chefs, a full time event manager, event assistants, admin staff, kitchen porters, drivers and a brigade of waiting, bar staff and freelance chefs..”

Armadillo Client Services Director, Vaughan Di Mascio said “Epicurus are offer a comprehensive range of services and their web presence wasn’t really showing them in a true light. They’re very friendly but completely professional, dependable and with truly exceptional offerings in a variety of market sectors. We’re building them a site that, amongst other things, highlights each area of business speciality alongside some fun stuff and a secure area for staff. We’ll also be handling the Search Engine Optimisation to make sure the site gets seen. One of the freelance photographers we work with is will provide some reportage-style shots of Epicurus staff to help illustrate the site.”

The Epicurus site will go live in November 2011.

Flame Heating Spares – Warming-up this winter

Armadillo has just completed an e-commerce, content-managed website, vehicle wraps, exterior and shop display work for Flame Heating Spares Ltd. Flame is a new business on the Team Valley Trading Estate, covering domestic, commercial and industrial markets for plumbing and heating spares.

Although a new company, the Flame team has over 45 years experience in the trade and are confident that their wealth of knowledge and customer-centered approach will serve them well. Open to the public and trade, the company offers trade accounts that can be easily set-up online. Flame stocks most leading manufacturer’s brands of plumbing and heating equipment and their website offers a full listing with pictures and product codes for easy searches and ordering online.

Flame Heating Spares’ Managing Director John Savage said “We needed a website that would work for public and trade customers, handle accounts, make sales and promote the business in what’s a very competitive environment. The site features special offers, advice and represents our focus on customer service really well. We’re extremely pleased with the work Armadillo has done for us, the website, shop and van are all looking great and they’ve been an excellent team to work with.”

Armadillo Digital Manager, Matt Wade said, “The Flame website is a bespoke build that centers around the ability to search and choose from thousands of available products. We’ve made it as easy as possible for people to find the part they need with industry-standard codes and pictures of products where available. There’s a content management system so Flame can make regular updates and keep their offers and pricing ahead of the game. We integrated a news section and blog as well as linking social media sites to allow Flame to keep people up to date with developments.”

Visit the site here: www.flameheatingspares.com

New appointment has designs on the future

Armadillo has appointed Ian Dawson in the position of designer from  from Leeds University. Ian said: “I wanted to work in the Newcastle area because it’s such a vibrant and energetic place. I’d heard great things from friends who study here and have always thoroughly enjoyed my visits to the area. There’s always something to see and do.

Ian is from the village of Nafferton in East Yorkshire where he studied through to Sixth Form, including an A-Level in Graphic Design. After gaining his entry requirements, he enrolled at the University of Leeds on their Graphic and Communication Design degree. He also played football for semi-professional team, Bridlington Town AFC.

Armadillo MD Berry Burgess is delighted with Ian’s first month in the Agency. “We’re keen to try and help young designers and developers wherever we can. Ian will be working on a variety of design work from print to digital, producing pages for web builds, brand identity ads, posters and campaigns.”

YES I’VE PAID MY TAX…

Wise Words

“What’s the purpose of my website – is it to please me and my employees or to serve our audience, generate more leads and convert them to customers?” If you have a website for aesthetic reasons, or simply to have a web presence, then it’s all fair and well but I would hope that most of you will subscribe to a more pragmatic proposition.

via John Hornell @TheDrum

Mobile Friendly Websites

So who needs a mobile website? Well, essentially any business that interacts with it’s customers, so in a nutshell, that’s everyone!

Despite what you might think, it’s not just a case of simply resizing your existing website and fitting it onto a mobile screen. The whole way in which a user interacts with mobile media, from the way in which they browse to the type of information they are looking for, varies massively when using a handheld device.

Mobile websites connect with your target audience, extend your brand reach, integrate with your marketing campaigns and can themselves generate additional advertising revenue. They can provide users with news headlines, multimedia downloads, and much more.

We custom build sites to compliment your existing website and provide your audience an additional touchpoint for your product.

If you wish to discuss creating a mobile friendly site contact us on 0191 257 8380 or visit www.armadillo-creative.com

Co-operative Group rolls out QR codes on fresh produce packaging

The Co-operative Group is to trial the use of QR codes on packaging for fresh produce, allowing consumers to learn more about the background of the food and where it is grown.

Customers accessing the QR codes for the five products – dessert apples, pears, onions, Maris Piper potatoes and baking potatoes – will be directed to a mobilised website featuring information about the Group’s growers, recipes, nutritional information.

Anyone without smartphones will have the option to text a short code to receive the URL via text, for example text ‘APPLES’ to 83118.

Helen Bridgett, The Co-operative Food head of strategy, insight and planning, said: “Consumers have a growing appetite for knowledge on all things food related and this was an opportunity to provide them with an easy way to access this information.

“Customers want to know what they are buying, where it’s from and how it got here, as well as the health benefits and what they can do with it in the kitchen. QR codes present an opportunity to raise awareness and inform customers about the foods we sell.”

Star Dogs™

Every dog should have the opportunity to be dressed up as a Star Wars SnowWalker.

Domino’s Pizza demonstrates the importance of mobile commerce

Domino’s Pizza, one of the world’s most popular pizza chains, continues to demonstrate the effectiveness of establishing an online presence and developing mobile applications after the company announced its biggest day ever for online sales last Saturday, taking over £1 million in orders, with 13% of them made via mobile devices.

That means that on October 8, Domino’s saw £130,000 in orders made via its iPhone, iPad and Android applications but also its mobile website – and that’s just in the UK.

In January, we reported that the company’s iPhone application had helped process over £1 million of orders after its launch in September, a period of around three months. At the time, sales made via its website or iPhone app accounted for 35.8% of UK deliveries, an increase of around 8% from 2009.

The company launched an Android application in May, following with the release of an iPad app in August.

Domino’s chief executive, Chris Moore puts the company’s sales into perspective:

“When we launched online ordering just over a decade ago, it was a huge investment, but one that has continued to pay off, year on year. To put this achievement in context, 12 years ago we took £100,000 in online sales in a year, by 2000 we were taking £1m in a year and now we are taking £1m in a day.”

To go from making £1 million in sales via mobile in three months to the same amount in one day is nothing short of staggering. The company has demonstrated that mobile commerce is something worth investing time and money into, to make it easier for customers to order and pay for their food, wherever they are.

via @thenextwebuk

true

Is it essential for businesses to develop their own mobile marketing strategy?

Is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?The Drum caught up with leading agencies in the world of app development and mobile strategy, posing a series of questions to discover just what it is that’s got people talking, and why developing such a strategy might not be just prudent – but actually essential for the future of your brand. Would you say it is now essential that businesses develop their own mobile marketing strategy?

Two thirds of B2B digital budgets have increased this year

Bank of England redesigns £50 note

The Bank of England is to introduce a new £50 banknote on November 2, featuring a design that pairs up the inventor James Watt with entrepreneur Matthew Boulton on the reverse.

It is the first note to incorporate two men together and the first to be signed by Chris Salmon, the Bank’s new chief cashier.

In the background an image of Watt’s Whitbread Steam engine is displayed alongside a depiction of Boulton’s Soho Manufactory.

The Houblon note will eventually be withdrawn. The Bank will announce a withdrawal date in due course.

The design has seldom changed since it was first introduced in 1725. A white £50 was in use for more than 200 years until 1943.

There are currently more than 210 million £50 notes in circulation, with a combined value of £10.5bn. That is 84% higher than 7 years ago.

A picture is worth a thousand words

There isn’t much we can say about this, but we wanted to share it with you all the same.

M-commerce site increases New Look’s revenue by 45 percent

Aston Martin is ‘coolest UK brand’

Iconic car marque Aston Martin has once again won the crown as the coolest brand in the UK.

The company pipped computer giant Apple to the top spot for a second year running, according to the annual CoolBrands survey. The carmaker shot to fame due to its association with James Bond films, first appearing in Goldfinger in 1964.

The league tables are based on the opinions of marketing experts, business people, and thousands of consumers. The survey found that women were just as impressed with technology brands as men, with 47% voting Apple their most popular tech brand while 44% voted for BlackBerry.

But women also voted for shoe label Jimmy Choo and Dom Perignon champagne. The only cool cultural venue in the top 20 was London’s Tate Modern gallery, coming in at number 19.

Stephen Cheliotis, chairman of the CoolBrands Expert Council, said: “Cool is subjective and personal. But being identified as a Cool Brand by the British public and a panel of influential opinion formers implies it is a brand that most Brits wish to own.

“Votes are based on a wide criteria of factors but these brands are clearly delivering cool in the eyes of consumers and influencers alike,” he said.

Forget 1 To 5 Stars, If You Like Something, Just Stamp It

I’ve always hated the notion of ratings based on five stars. It makes no sense. Sure, something that sucks is “1 star” and something awesome is “5 stars”, but what determines a “2 star” rating? What about a “4 stars”? It’s totally arbitrary. Why not just say something is “bad”, “okay”, “good”, or “great”? Or better yet, why not say nothing unless something is great? That’s the basic idea behind Stamped, a new startup currently in stealth mode.

The startup has deep Google ties — 2 of the 3 co-founders are ex-Google, while 4 of the 7 total team members are — but it’s iPhone-only for now. They’re taking the Instagram-approach to launching in that regard. And they’re taking cues from Instagram in another key regard: simplicity.

“It can be hard to figure out what a 3-star rating from 70 strangers means. We want to introduce simplicity back into the system by reducing it all down to one question: does it deserve your friend’s stamp of approval?,” co-founders and CEO Robby Stein says. ”Every decision we’ve made has been designed to make the act of stamping as fast and simple as possible,” he continues.

“We’re obsessively focused on building a social platform designed for quality over quantity.  There is so much value in discovering great things through your friends and too much noise on current platforms to do it easily. We want to change that.”

When it launches, Stamped will be entering an already-crowded space around mobile-based ratings. This reminds me of Instagram launching a year ago just as a plethora of mobile photo startups were launching. Simplicity and speed won the day. Stamped is hoping it plays out the same way for them.

Stein notes that he’s been obsessing over this idea for a few years, but started on it in earnest in April when he left Google (where he worked on Gmail and more recently, Ad Exchange). ”I saw that people loved to talk about the things they liked best over coffee, emails, texts, or even massive Google spreadsheets (I swear my friend has one). I noticed this is information people are naturally drawn to sharing, so I started with building a prototype that made this easier and more efficient,” he says.

There are a few other unique layers to the app, to avoid what the team calls “data diarrhea”. More on that when the app is ready to launch.

Look for Stamped to launch in the next few weeks. For now, you can sign up to learn more on their site.

via @techcrunch

How to Get Creative: Stop Trying

Great article by Jason Fried about Creativity, published in Inc Magazine recently. Enjoy.

Creativity can come out of nowhere. The trick is to sense it—and ride it to the end.A few weeks ago, I was on fire. I was working on some designs for a prototype of a new software product, and the ideas were flowing as they hadn’t in months. Every day, I felt as if I were accomplishing two or three days’ worth of work. I was in the zone, and it felt fantastic.

It lasted about three weeks. And then I found myself back at my old pace. Instead of being superproductive, I was sort-of productive. Some days, I felt as if I barely accomplished anything.
So what was wrong? Nothing at all.I believe it’s perfectly fine to spend some of your time, maybe even a lot of your time, not firing on all cylinders. Just like full employment isn’t necessarily good for an economy, full capacity isn’t always great for your mind.This will be anathema to the multitudes who worship at the altars of Motivation and its close relation, Productivity. Indeed, when I meet with ambitious young entrepreneurs, I am invariably asked, “How can I get more done in fewer hours? What can I do to jump-start my creativity? How can I keep my edge?”

Here are the three answers I can offer:

North Tyneside Business Forum Event

It was a great night at Irvins on Tuesday at the North Tyneside Business Forum network event opened by the Mayor of North Tyneside Linda Arkley. Over a hundred businesses turned up to the night and were treat to a powerful insight into networking by North East network queen Caroline Theobald from the Bridge Club. The event highlighted the new website designed by Armadillo Creative for the North Tyneside Business Forum, which was built to encourage online communication and interaction between registered members.

(pic: Berry Burgess, Armadillo Creative & Caroline Theobald, Bridge Club)

UK Retailers Starting To Move Towards Mobile Internet

Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to the results from a new research partnership between the Association for Interactive Media and Entertainment (AIME), the Internet Advertising Bureau (IAB) and the Interactive Media in Retail Group (IMRG). The study found that while mobile commerce is still very much at the consideration stage, the majority of retailers surveyed expect mobile commerce to be part of their main strategy within the next 12 months.eDigital Research, commissioned by AIME, the IAB and the IMRG surveyed 140 marketing professionals from the retail, advertising and mobile service provider sectors in the UK to understand attitudes, behaviours and perceived challenges to mobile commerce. Over half (59%) of the senior-level representatives from UK retail brands that took part expected their mobile revenues to increase over the next 12 months, and 94% saw it as a real opportunity for their business.The research highlighted the need for retailers to move faster to keep with the consumers already seeking out retail websites via their mobile phones. Each month in the UK, a staggering 4.2 million consumers are visiting retailers’ websites using the mobile internet (GSMA and comScore, 2010).

Succeeding in network marketing

Today is the age of the Internet. The Internet revolution has taken the world by storm. The number of business opportunities on the net is mind boggling. Millions of people are successfully making money online just with ideas and concepts. Of course, there are some who are highly successful and others who are not so fortunate. The competition is stiff and therefore you need a potent and powerful idea of how to go about online business in order to stand out. Succeeding in network marketing is definitely possible if you know exactly how to go about it. Network marketing is the ideal and genuine answer for anyone who is looking to earn extra income from home

Twitter tool, tweets and traffic.

Twitter is a powerful platform for websites to share their content, and drive traffic and engagement. However, people have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because web analytics software hasn’t evolved as quickly as online sharing and social signals.

Twitter announced ‘Twitter Web Analytics’ – a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.

The Analytics dashboard sports four navigation tabs – Traffic, Tweets, Tweet Button, Content. While the ‘Traffic’ tab mirrors all the tweets that mention the content of the website against the number of clicks they’ve got, the ‘tweets’ apart from the above information also includes tweets sent using the ‘Tweet Button’. The ‘Tweet Button’ tab gives the user an idea of the number of clicks the tweet option on the site gets, and the ‘Content’ tab lists down all the popular content.

The service will begin this week for a small pilot group and will expand to all Web site owners in the next few weeks.

Armadillo working on Samsung Smart TV application

IT’S becoming more and more likely that your TV’s going to be asked to do more work in future. While everyone used to be happy with just pictures, sound and a “red button” that launched a page in more time than it took to bake a cake, we’re now demanding the ability to download on-demand video, access services such as LoveFilm and connect to the internet for a variety of other services.“On-demand video has taken off a lot recently”, said Matt Wade, the digital manager of North Shields creative agency Armadillo.“It takes TV down a slightly different route, where people are using them for things that would previously require them to boot up their computer.”The trend toward “Smart TV” has already seen Apple enter the fray with the Apple TV service, while Google TV is coming to the UK early next year. LG, Philips and Sharp have already agreed on common specifications for their TV apps, as TV makers look to establish a market similar to that of smartphones. According to DisplaySearch, more than a quarter of flat panel TVs shipped this year will be connectable to the internet, with that figure expected to rise to 47% by 2015. Armadillo already has experience of working on this platform, thanks to its link-up with Gateshead’s downloadable workout company HealthClubTV. HeathClubTV’s Chris Cooke brought in Armadillo to help with the platform, which allows users to store videos on an account which can be accessed from a variety of devices. And when the company signed a deal to allow the service to be available on Samsung Smart TVs, Armadillo set about creating the pre-installed app to allow this to happen.

Top Tips for Email Marketing Success

While social media gets much of the attention of the media, email marketing remains one of the most effective ways to engage your customer base. It has low costs and high ROI when done correctly, and offers one of the best opportunities to build a relationship.Unfortunately, when many business owners think of email marketing, they immediately think of blasting spam and the multitudes of marketing messages clogging our inbox. When done correctly, email marketing instead becomes part of a larger effort to engage and build a relationship with a customer while moving them through the sales process. Regular communication from you keeps you relevant and part of the conversation.

Building Your List

Customers will often not buy at first contact, so it becomes crucial to capture their contact information and their permission for you to keep in touch. Often the customer will need an incentive to give up their email address, and this can be anything that engages, informs, or entertains (and preferably furthers your sale).Also, with such a proliferation of spam, you’re going to want to follow all applicable regulations for collecting emails, and follow best practices such as getting a double opt-in (the customer signs up, but then must click a link in a confirmation email to complete the opt-in).

Nike Back to the Future Sneakers

Yes geeks, the day has arrived, apparently Nike decided to launch what may be said to be one of the most anticipated accessories for all the nerds and geeks around the world… NIKE MAG! They are a replicate of the original pair of Nike Air Mag’s Marty McFly wore in the Back To The Future movie, including the LED lights! This is a chance for you to own a piece of history, you will also be helping because all net proceeds from the auction sales of the 2011 Nike Mag, go directly to “The Michael J. Fox Foundation for Parkinson´s Research”. The Nike Mag is limited to 150 pairs, during 10 days they will be auctioned on ebay, good luck!

Online communities can build brand advocacy

Online advocacy is becoming more complicated with each passing day. People are using a huge variety of communication channels. Apart from basic channels like emails, use of online social networks, instant messaging and SMS via cell phones is commonly used for advertising and promoting businesses these days.There are plenty of online communities who are indulged in advocacy. Advocacy can be of many types. However, brand advocacy through online communities has really increased in the past few years. Online communities inform people and educate them about the brand before asking them to join the community. Advocacy organisations try and spread as much awareness as they can about the concerned brand. They use all the digital channels possible for this task. The awareness is usually spread in the form of an article or even through a video.

Armadillo tee up European product launch

Armadillo has been appointed by Caddy Charger to create the web and brand identity for the launch of a revolutionary new product. Caddy Charger is a rechargeable battery unit for motorised golf trolleys which allows you to recharge your battery in your car without draining your vehicle battery and also when your engine isn’t running. The new technology has been developed in conjunction with Newcastle University and will be launched into the European market later this year.

Armadillo are creating a brand identity for Caddy Charger, along with its parent company Yanussi, as well as developing packaging, a sales brochure and e-commerce website, amongst launch material and associated advertising. The work will communicate the innovative and unique qualities of the product, along with its great value.

Caddy Charger MD, David Bainbridge said of his decision to work with Armadillo “I’m delighted to have Caddy Charger’s launch in the hands of such an enthusiastic and skilled team. Armadillo get what we’re about and I’ve been really impressed with the way the team work and the suggestions they’ve made to get us to market.”

Armadillo’s Managing Director, Berry Burgess was equally positive in saying “It’s excellent that a locally-developed product with genuine worldwide appeal is about to hit the marketplace. Armadillo feel that we can add a lot to the project, both in terms of design and build of the brand and web and also the high impact marketing campaign that’s required to get any new item off the ground successfully.

Barbour release Steve McQueen Collection

While visiting the Barbour shop in South Shields last week notice this. To celebrate the 75th anniversary of the clothing line in the “International” range dedicated to motorcycling, Barbour launched a limited edition named Barbour Steve McQueen. Throughout his life, actor Steve McQueen lived and raced with his inseparable Barbour jacket. The Steve McQueen Barbour Collection presents a unique range of jackets, shirts, t-shirts and knitwear inspired by photos of the late actor.

Digital coupons crush newspaper coupons 10 to 1

Looks like consumers have already ditched the scissors. New research shows that digital coupons are outpacing newspaper printed coupons 10 to 1. And, they’re being used by over 46 millions in the USA . The top category of coupons used for online purchases? Women’s shoes and apparel of course.Restaurant chains are the most popular type of coupons and vouchers printed or downloaded via the internet (57 per cent), followed by supermarket food shopping (29%). Days out also featured heavily in people’s responses, including theme parks and the cinema. However, mobile coupons are still in their infancy, with three per cent of mobile-owning households having downloaded a coupon or voucher from a mobile phone in the last 12 months.Twenty-two per cent of consumers yet to do so said they would be ‘willing’ or ‘very willing’ to download a mobile coupon. Most of the coupons and vouchers downloaded from a mobile phone were for the cinema (47%) closely followed by restaurant chains (40 %) and supermarket shopping (18 %).

23 Social Media Icon Packs that Shouldn’t Be Free

Nothing like being social, and you can very easily using these free sets of vector icons.

1. Social Cubes – Exclusive Vectortuts+ Free Pack

This set includes 18 high-quality social icons in vector format. This icon pack is created by Oindrila Mukherjee and is only available here on Vectortuts+. Download this set of free vector icons today.

5 Ways to Improve Your Website in 60 Minutes

There are MANY different ways to improve a website, but based on sheer percentage improvement measured against time to implement, here are 5 improvements you could make in an hour or less:

1.         Make sure every page on your website has a call to action. Effective calls to action are valuable, easy to use, prominent, and action oriented. If you use a ‘Submit’ button, ditch the text and replace it by finishing this sentence “I want to…” As an example, ‘Save 15% on Vitamins.’

2.         Include your address and phone number on every page. This will help with local SEO, and many customers want to contact you by phone. Don’t hide this key information. You can even include it in your title, which will make it appear in search results.

Creating a Brand Image Still Matters

In an age where products and services are being bought more than they’re being sold, some experts claim that brand is no longer relevant. Their position is that your brand is equal parts the quality of your product or service and the way you treat your customers.While those things are important, your brand image (especially in the absence of selling) becomes a way to sell. Most importantly, your brand image becomes a way to differentiate your product or service from all your competitors.

The power of your brand increases as your focus narrows.

Your brand must not try to appeal to everybody, but to be the BEST at one specific thing. You can’t tell customers that you are the best at everything, or they simply won’t believe you. Harley-Davidson has an incredible brand when it comes to motorcycles, but when they tried to extend their brand with Harley-Davidson brand wine coolers (a true story), they only confused customers and diluted the power of their brand. The fastest path to killing a brand is to put its name on everything.

Slammer Bagger-custom honda vt 1300

The research and development departments of North American Honda unveiled three concept bikes that show that the VT 1300 range can be used as a basis for Americans to create new custom bikes. The “Slammer” is sleek and incorporates a fully adjustable suspension, with in a fork-mounted front fairing which carries the same sharp lines as the stock tank, plus navigation system NAV/Multimedia sound system with 500 watts. The 2011 Honda Stateline Slammer Bagger Concept was designed by Erik Dunshee. Stuff to drool over!

Social Entrepreneurship marketing tips

Social entrepreneurship requires you to make a lot of marketing effort in order to generate demand and improve awareness just as any other venture. In order to market a social organization, you often require innovation and creativity as standard marketing techniques are not very effective. Constraints faced by social non-profit organizations include manpower and money. Social entrepreneurship ventures usually are extremely tight on their budget, as their entire operations depend on donations. Especially for marketing purposes, which are considered to be an unnecessary overhead expense, the fund that can be allocated is very limited. It is often also very difficult to find any data with the market research firms related to your niche.

10 tips about Body Language for Presentations

1. Don’t gaze down. Never look away from your audience. In the outside world you may multitask and look at your Blackberry while ordering a latte, but never lose eye contact with those who have come to hear you speak. Eye contact helps you connect to people and enhance feelings of trustworthiness and likeability.

2. Don’t clasp your hands. Fidgeting with your hands is distracting. Don’t clap, knuckle crunch, or cuticle pick. Unless you are pointing to something in your presentation or making a big movement, keep your hands by your side.

3. Don’t dance. When you use your arms, gesture from the shoulder—not your elbow—to avoid looking like you are doing the chicken dance.

Wacom Inkling – Digitally captures what you draw

Wouldn´t it be great if your ideas began as sketches on paper, and automatically became vector graphics?. Inkling is a Wacom pen that has a small receiver device that you attach to any paper or sketchbook, together they capture every stroke of your work of art. You can then convert your design to digital via USB, it then becomes a vector drawing! you can now edit your drawing in any image editing software, how awesome is that?

One wheel electric scooter

Who said the famous clown unicycle would never become a product of cutting-edge technology? The Ryno is an electric vehicle and has a special balancing system, which does not let the driver fall. According to Ryno Motors, it is also something quite safe to use. Still in testing phase, the bike reaches a maximum of 25mph and will run for 50miles on one battery charge. Awesome.

Branding Your Business in the Age of Social Media

Your brand lets people know who you are and what you do, but the way we interact with brands in changing in the face of social media. Social media makes it impossible to pass off a mediocre product with even the best marketing efforts. People are connected to each other worldwide, and they’re talking. They’re discussing, tweeting, and reviewing. In the beginning, branding was used by marketers looking to differentiate relatively similar commodity products. By linking our emotions to products through marketing, brands were born. We had feelings about brands and connections to them, and it caused us to buy one product over another. But then along came the internet, and with it the ability to connect with the consumer masses. Suddenly we gained the ability to review and rate not just products, but businesses as well. And we’ve learned to rely on the experiences of others as social proof.

North Tyneside Business Forum Network Evening with Caroline Theobald

‘Networking in Action’ is the key theme of a business event aimed at the business community of North Tyneside to be held on Tuesday 13th September 6.pm at Irvins Brasserie.Hosted by the North Tyneside Business Forum, the event will explore how networking can improve and increase the potential of any size of business. ‘Networking in Action’ runs from 6pm – 9pm and is free to attend for any North Tyneside-based businesses.

The key speaker Caroline Theobald is one of the region’s most high profile networking advocates and she will be discussing her ongoing work with the Bridge Club, her past work with the Entrepreneurs Forum and how members can gain more from the opportunities the Forum presents to its members.

After only one year in existence the North Tyneside Business Forum has evolved into a major force in the borough for support and mentoring for local business of all sizes.

As part of its ongoing mission they have developed an innovative website which incorporates services such as inter-trading, discussion platforms and mentoring, all of which are free to access for Forum Members. The new website will become the hub of the forums activities; it will act as an arena for all businesses to have a voice in the borough, offering advice sharing, information and opinions driven by business for businesses.

Berry Burgess is a Member of the Business Forum and his company Armadillo Creative has been instrumental in setting up the new website. Berry said, “Business success depends on having vibrant networks and becoming known across the business community. This is the first opportunity ever for companies based in North Tyneside to get their heads together to create a living, dynamic and supportive business community. While much of this can be carried out online through the Forum’s new website, it’s always nice to get together to meet on a more social basis, so I’m looking forward to the Networking Event to make even more useful contacts”

To register to attend this event please visit http://www.northtynesidebusinessforum.co.uk/events/view/?id=1

Armadillo help Flame turn up the heat

Armadillo have picked up numerous account gains last month including Flame Heating. Based on the Team Valley in Gateshead, Flame Heating Spares Ltd is a one-stop-shop for all plumbing and heating supplies. Open to the public and trade, they carry a wide range of commercial, domestic and industrial spares from leading manufacturers. The account will include web, digital media, brand, livery, shop and exterior signage.

John Savage, Flame’s Managing Director said “Business is going really well and we’re delighted with the work we’ve done with Armadillo. Alongside some great signage, the new website and social media that’s being developed will give us the support we need to move things to the next level.”

Armadillo’s Client Services Director, Vaughan Di Mascio agreed, “Working with Flame is a pleasure, they have a really enthusiastic approach and I’m sure they’ll do very well. They have tens of thousands of products that we’ll be allowing easy search of on the E-commerce website. Both trade and retail options will be available on the site alongside a blog, news features and social networking links

View the current holding page. Flame Heating Ltd on Twitter @flameheatinguk

Armadillo get smart with Samsung TV

North Shields based creative agency Armadillo, is developing an application to be preinstalled on Samsung Smart TVs. HealthClubTV is a web-based exercise business that promises to let you ‘take the gym with you, providing you with instant, easy access to all your essential workouts, anytime, anywhere.’ The Application development will bring the essential elements of this service direct to Samsung Smart TV users across Europe, utilising the latest tv and App technologies.

The development process involves a great deal of liaison with Samsung to meet their specification and to adapt the current HealthClubTV operation to this new, evolving platform. The App is being designed to give Samsung users the best user experience possible as they engage with HealthClubTV for the first time. Matt Wade, Armadillo’s Digital Manager said “There are lots of Apps on the Samsung platform and it’s a rapidly developing area; it’s crucial that the HealthClubTV App stands out in the crowd and meets the essential functionality that Samsung Customers expect.”

HealthClubTV’s Managing Director, Chris Cooke commented, “This is a critical stage of development for HealthClubTV. We’re negotiating a lot of new contracts and have some very exciting developments in the pipeline. Getting the Samsung App up and running, within budget and on schedule is an important first step and Armadillo have got it spot on.”

5 must have things to drool over!

10 ‘Must Follow’ Twitter Accounts and Blogs for the Businessman

With all the numerous ways of reading and learning available to the internet savvy businessman, Twitter seems like the perfect place to get a quick injection of information. What would you consider better; a 100 page ebook or a 140 character tweet, I know what’s easier for me when I’m sat waiting to go into a meeting or for that secretary to come back with my coffee.

Below we have compiled a list of some of the best blogs and Twitter accounts for any businessman. If you have the time, read a blog, if you don’t, Twitter it is.

QuickSprout – Twitter: @NeilPatel

Named one of the top influencers on the web by the Wall Street Journal. Neil Patel uses his blog and Twitter account to divulge his experience and views on all things business.

Mixergy – Twitter: @Mixergy

Containing in-depth interviews from some of the biggest business names out there, Andrew Warner’s ‘Mixergy’ is a collaboration of his business experiences and the views of some of the most well know business names going today,

10 jQuery Plugins You Should Really Check Out

jQuery – a powerful cross browser javascript framework, capable of producing stunning interactive, animated menus, galleries and user interfaces. Celebrated for their ease of use and time saving implementation, jQuery plugins provide a variety of pre-built functions available to any web designer looking to improve a website.

JQuery is an open source framework allowing anyone to develop and share plugins they have created. This has caused the plugin marketplace to become a wash with underdeveloped buggy plugins. Our aim here was to find some of the best jQuery plugins lesser known to designers and website managers.

Below is a list we have compiled for 10 of the best jQuery plugins you should really know about but probably don’t.

Why should you build an Integrated Branding Strategy?

A Brand is the face of the company and is an intangible asset. Stronger brands are responsible for the growth of company which result in higher total returns to shareholders. Companies can earn higher returns by developing their brand power and focusing on expanding and enhancing their brand promise .Branding strategies need to be aligned in a manner that it results in overall brand effectiveness along with providing profitability to the company and shareholders. Integrated strategies that aim at enhancing the brand power along with delivering brand promise and customer satisfaction are necessary in order to enhance profitability and maximise revenue.

Keywords – the key to improving website ranking

OK, we all know that in the ideal world we would want to see our business at the top of page one in Google. The reality is anywhere on the first page is a success, unless of course you have an Ad words campaign going on. Search Engine ranking is vital to any SME’s looking to attract new customers, As we all know, if a business doesn’t appear on the first three pages of search results, the chances of customers actually finding you are remote.

You can have a well designed website, but if it is not optimized to show up on search engine results, it won’t really matter. SEO makes it so that the content on your site is constructed in such a way that search engines can easily discern what is relevant on it and thus index it properly and make it show up on relevant searches. Here is the first and most important step you get started on that climb up the first page. The dreaded…. keyword

So what’s a keyword? Well keywords and phrases strategically placed and crafted into your website can significantly boost your ratings in search engine results. Search engines look primarily at the first paragraph when conducting a search, so it’s a very good idea to include the main keyword in the first paragraph of an article or content page. Adding keywords to the site’s content is a must. By strategically placing and weaving keywords throughout your content, the search engine spidering process will recognise these words and index your site accordingly. Keyword density is that ratio of keywords to copy on the page; search engines are looking for keyword density of between 2% and 5%. It is just as important to understand that here should be no over-stuffing of keywords in a web page. Repeating of keywords too often in a page can artificially boost your search engine rankings as well as cause attempt to spamming

UK sees huge mobile web traffic growth

According to a report by Manchester-based Tecmark, mobile web traffic in the UK is growing at an astonishing rate. The report (available for download as a PDF: Mobile and UK Web Traffic) was based on data analysis of a number of websites in various areas, and it included “between 1.5 million and 2.3 million web visits”. When the team first carried out this kind of analysis in late 2009, it found 0.02 per cent of UK traffic was from mobile devices; as of July 2011, mobile traffic accounted for 12.59 per cent.

The report breaks down traffic by platform and, in the case of iOS, by device. The findings show Android and iPad traffic slowly growing, BlackBerry in decline and iPhone traffic — perhaps surprisingly, given media claims that Android smartphones are giving Apple’s device a serious kicking — sharply rising since October 2010.

Tecmark predicts that mobile traffic will be up to 15 per cent by 2012, and it also notes that iOS devices already account for nearly ten per cent of UK web traffic, with the iPhone alone taking a 7.3 per cent share. Of course, the report only covers a subsection of sites in the UK and every site’s traffic is unique; but mobile devices aren’t going anywhere, and Tecmark’s report is another reminder for web designers and developers to decide on a mobile strategy if they haven’t already.

via .net Magazine

10 Body Language tips for Presentations

1. Don’t gaze down. Never look away from your audience. In the outside world you may multitask and look at your Blackberry while ordering a latte, but never lose eye contact with those who have come to hear you speak. Eye contact helps you connect to people and enhance feelings of trustworthiness and likeability.

2. Don’t clasp your hands. Fidgeting with your hands is distracting. Don’t clap, knuckle crunch, or cuticle pick. Unless you are pointing to something in your presentation or making a big movement, keep your hands by your side.

3. Don’t dance. When you use your arms, gesture from the shoulder—not your elbow—to avoid looking like you are doing the chicken dance.

50 Great Ebooks to Enhance Your Online Business

Forget paper, ebooks are the thing of the future . Sure, you might have to give away your email address for a few of these, but they’re all so worth it!

Your lunch hour can drag on a bit when your usual blogs are full of the latest Twitter trends and ‘How Google Plus is Reinventing Social Media’. Ebooks are a great way to gain some originality and get some perspective on the business advice you get form the internet. We’ve compiled a list of some of the best business based ebooks with aim of providing you with an insight where your company is missing out.

…enjoy

1. Rich Schefren – The attention Age Doctrine Part 2
2. Dave Navarro – 7 Steps to Networking Your Way to A-Listers Fast
3. Jonathan Fields – The Firefly Manifesto
4. Chris Guillebeau – A Brief Guide to World Domination
5. Jonathan Mead – The Zero Hour Workweek
6. Seth Godin – 7 Ways to Reinvent Yourself
7. Michael Martine – How to Start a Business Blog
8. Daniel Scocco – Make Money Blogging

Twitter Facts and Figures: What Internet Marketers Need To Know

Here are some facts and figures of interest to Internet marketers:

Twitter has 105,779,710 (just under 106 million) users

Twitter is growing by 300,000 users per day

Twitter gets 180 million unique visitors per day

75 % of Twitter’s traffic is outside Twitter.com i.e. one out of four Twitter users accesses Twitter via a third party Twitter client

Twitter users post 55 million tweets per day

73% of marketers plan on increasing their Twitter activity this year (SocialMediaExaminer).

60% of all tweets come from third-party apps

It is estimated that some 13% of all tweets originate from the TweetDeck.

Twitter earned $45 Million in ad revenue in 2010.

Twitter’s search engine gets 600 million search queries per day and are expected to rise to 1 billion per day by May 2010

BBC sets out social network picture use policy

25 Handy iPhone Apps to Feed the Business Man in You

The use of mobile has risen significantly the past few years, so why not have everything you need on the go? Here’s our list of 25 handy business-related iPhone apps (in no particular order).

1. Mileage Counter

A quick and easy replacement for the traditional written mileage counter, this tool also allows you to calculate your vehicle’s fuel consumption. Handy for small business owners and anyone else who needs to report mileage.

2. Budget Tracker

This tool allows you to set a budget, then enter your expenditures into your iPhone to track how close you are to spending it all.

3. 43 Actions

The ultimate action list, this app allows you to organize actions, add new ones via email or Twitter, check off finished actions, get agendas emailed to you on a regular basis, and more.

4. VAT calculator

A list of countries is available for you to instantly calculate VAT in a variety of countries. Handy for the frequent business traveler.

5. Currencies

Keep an eye on a variety of exchange rates, each equipped with a calculator that goes between your currency and the foreign one.

6. Attendance Countdown

Tracks your working hours easily and quickly. Tap on the time to specify your arrival. The app counts down how many working hours you have left, and allows you to email times for your own records or for your boss.

7. Feed Reader

This RSS feed reader comes equipped with autoscrolling to make getting your daily information fix easily and quickly.

8. Countdownr

Counts down to a date and time; for example, a birthday. Specify a daily, weekly, monthly, or annual countdown message. When the time comes, an alert goes off. Syncs with Google Calendar.

9. Worldwatchr

Allows you to view webcams of your choice directly on your iPhone. Handy for traffic and weather info.

10. Salesforce Mobile for the iPhone

Instant customer information on Salesforce.com’s mobile platform. What more could you ask for?

1 in 4 young people are ‘bored’ with social networking sites including Facebook and Twitter

According to the Daily Mail research shows that One in four young people are ‘bored’ with social networking sites including Facebook and Twitter, according to researchers. Some 24 per cent of 18 to 29-year-olds admit to using social media increasingly less than when they first signed up, while 31 per cent said the fun of social media is wearing off. But a survey by technology research firm Gartner also found that 37 per cent of respondents claim to be using social networks more.

Brian Blau, research director at Gartner, said: ‘The trend shows some social media fatigue among early adopters, and the fact that 31 per cent of younger consumers indicated that they were getting bored with their social network is a situation that social media providers should monitor, as they will need to innovate and diversify to keep consumer attention.’Gartner surveyed 6,295 people, between the ages of 13 and 74, in 11 developed and developing countries in December 2010 and January 2011.

source: Daily Mail

Awesome Channel 4 Concrete Circus

Last night Channel 4 ‘s Concrete Circus brought together the world’s hottest names in urban sports with viral film-makers and Mike Christie, the director of extreme sport documentary Jump London, to capture unique portraits of the urban sports scene. Absolutely spellbinding stuff culminating in 4 short films. My favourite was Industrial Revolutions by Stu Thompson featuring the amazing skills of Danny Macaskill.

QR codes

Here at Armadillo we’ve been playing with QR codes for a while now. They’ve actually been around since the 1990′s, but they are now becoming more recognisable, more common if you like.

What are they?

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smartphones and, to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL or other data.

Most smartphones now have ‘downloadable apps’ to enable the code to be read by pointing the phone at the code. Once the code is read, you will be taken directly to the content.

They can be used for a wide variety reasons, but essentially they are being used to encourage customers to interact with a specific product, brand or service.

The ‘traditional’ media seem to have embraced them recently, they have become common place on things like:

• Signage
• Billboards
• Shop windows
• Direct mail
• Product labels
• Business cards
• Menus
• Magazine’s

QR codes are becoming more recognisable, more common, and awareness is certain to grow. We’ve produced an example below. Give it a try, you might like it.

Small Businesses Don’t Consider Social Media Crucial

What marketing tool can’t small businesses live without? Here’s a hint: It’s not Facebook (or any other recent innovation). It’s old-fashioned word of mouth, according to a new report.

Half of respondents in a survey by insurance provider Hiscox said word of mouth was a “must.” More than half of the 304 businesses polled said they used social media, but just 12 percent called it a must-have even though, as eMarketer points out, the goal of most social media marketing is to create word-of-mouth. Fourteen percent of small businesses admitted they didn’t know enough about social media to use it effectively.

The bigger the company, the more likely it was to use social media for business. While 53 percent of businesses with one to 249 employees had adopted social media, 62 percent of businesses with 50 to 249 employees were using it.The most effective medium: Facebook, cited by 28 percent of respondents. It was followed by LinkedIn (18 percent), company blogging (8 percent), and YouTube (6 percent).

A separate report last month showed that Facebook, the most visited site on the Internet, is also among the most hated. And according to Inside Facebook, more than five percent of  users, or some six million people, abandoned the site in May.

The Hiscox survey didn’t mention Twitter, which according to research last year is just as well known as Facebook, and may be even more helpful for marketing. More than half of Twitter users surveyed said they follow brands on the platform, and this group is three times more likely to follow a brand on Twitter than they are to follow a brand on Facebook or any other social network. When asked “Do you follow/friend any brands or companies on social networks” 51 percent said they follow on Twitter, compared to just 16 percent on other social networks.

Source: http://www.inc.com/news/articles/201108/small-businesses-dont-consider-social-media-crucial.html

The Evolution of Now

THE EVOLUTION OF NOW is our latest follow up venture to our popular animated video  ‘An Ever Changing World’ that had over 57,000 views on YouTube. It’s a story about the development of technology and online marketing, and it’s effects on social perception of the ‘digital age’, looking at the technological and social changes that have happened in recent years. The way each change affects the way we interact with each other and the world in which we live. Take a few minutes to watch it, we hope you like it. ( Oh, and turn the volume up!)

If you would like a digital video for corporate or viral use, contact Armadillo Creative on 0191 257 8380 or visit www.armadillo-creative.com

All about Google

Today, it is very common to say, – “Things have become extremely easy with the advent of technology. Technology is actually growing at a tremendous rate today. This has made it possible to find out any information in minutes.” “Google” is a major component founded during this growth of technology. It was developed as a ‘search engine’, as a part of the research project of their PhD curriculum by two students, Sergey Brin and Larry Page, in the year 1996. This has now grown to form one of the biggest companies, “Google INC.”.The website was named as ‘google’, as a result of the mistake in spelling the word ‘googol’, which means the number ‘1’ followed by hundred zeros. This number signifies the amount of the data this search engine was estimated to handle.

Affiliate marketing tips

One of the most powerful and potent methods of making money online is affiliate marketing. By choosing the right product marketed by a merchant who is reputed for paying commissions on time and providing good support for affiliates, you can be sure of earning a six figure income in no time. Affiliate marketing is all about selling another’s product essentially by sending visitors who visit your site to theirs. If the prospect makes a sale, then the merchant gives you a percentage of sale value as your commission.

Click bank is the largest affiliate marketing site in the world. This site offers you various options to choose from as an affiliate. CPC or Cost per Click is where you get paid if your visitor just clicks on the advertisement of the merchant.

Here are a few affiliate marketing tips that can ensure good business and commissions –

• Website – Your website is the one of the most important tools that can bring you business. Ensure you create a powerful and attractive site that has the potential to hold the visitor’s attention.
• Product – Identify products to sell that can be categorized under essentials and not luxury. Use compulsive language to bring prospects to your sales page and make them wanting to buy the product immediately.
• Informative Articles – Articles well researched and written are most important if you want to develop the trust of prospective customers. Conduct a comprehensive research on the right keywords related to your product and write a number of engaging articles around them. You can post articles on free article submissions sites such as Ezine.
• Paid Advertising – Google Adwords allows you to bid for keywords that you think will be popular with your potential customers. This paid advertising option is very useful and may actually help attracting a lot of prospects and lead to sales.

Affiliate marketing is a business that does not require a lot of investment. You just learn how to sell other’s products effectively to earn handsome commissions from the merchants.

If you would like to know more about affiliate marketing contact Berry Burgess on 0191 257 8380 or visit www.armadillo-creative.com

‘Blackberry thumb’ is new health hazard

Tennis elbow, writer’s block and even athlete’s foot are problems than can cause considerable discomfort and more than a little embarrassment. Adding to the list of potential health hazards, the widespread use of hand-held devices at work has spawned a new condition.”BlackBerry thumb’’ is the name given to a repetitive strain injury caused by overusing mobile phones to send emails and texts.The condition is so common that one law firm believes employers can expect a series of lawsuits from staff claiming compensation. Karen Jackson, a co-founder of the solicitors Roberts Jackson, of Wilmslow, Cheshire, said: “If no one knows about the risks involved, they won’t sue, but more and more people are becoming aware of health hazards in the workplace.”BlackBerry thumb’ is the overuse of a mobile phone for work purposes and we envisage potential work in this area as more people are using their handsets when they’re on the move, which is leading to repetitive strain injury.
Great stuff courtesy of the Telegraph.

Social Media Marketing Services is the key to success

You must have noticed that almost 60% of search results take you to blogs and the other 40%t goes to social networking sites. Therefore, common sense says that these are two of the most potent areas which have to be made use of to market your website online. To establish your brand in this competitive world among millions of brands and products online is a challenging task. It is vital identifying and making use of powerful Internet marketing techniques. You can use social media marketing mediums like squidoo and hubpages and also through article submission and blogs in prominent directories. Companies offering social media marketing services make sure that they interact in various social media platforms like facebook, Flickr,Twitter and  LinkedIn, effectively to enhance social media presence for your business.

North Tyneside Business Forum website

North Tyneside Business Forum has appointed Armadillo to build their new website. The site is aimed at local business users and carries a lot of free, helpful news and advice. The site also includes an interactive Members’ Forum, also free to use. The new site is highly professional in tone and appearance, making good use of highlight colour and dynamic monotone imagery. It includes sections for events and news alongside an extensive resources library.

Kevin Robson, Armadillo’s Client Services Manager said, “This is a web design and development project for North Tyneside Council. Being a North Tyneside business ourselves, it was encouraging to win a competitive tender and be involved in something that’s designed to help businesses throughout the area. Local businesses will have the opportunity to visit the new site and browse lots of useful resources and advice. There’s also an opportunity to join the Members’ Forum to discuss any specific issues and get feedback direct from other members.”

Sandra Wilson, North Tyneside Business Forum Manager said, “We were very happy to award the work to Armadillo and they’ve met the brief brilliantly; we’re delighted with the results and I’m confident that the new site will help us engage with the local business community exactly as we’d hoped.”

Visit the site: www.northtynesidebusinessforum.co.uk

Empower Emotional Branding

Emotional branding is the relationship between the consumers and the brand which would primarily revolve around the key interest or the passion of the consumer. This type of branding can be done effectively by not only understanding the product or its features but from an in-depth understanding of the behavior of the consumer who use that brand. Focus here is given on the likes and dislikes of the consumer, their needs and concerns along with their other interests and hopes. Emotional branding is helpful in developing an experience for the client that can fulfill his main interest. However, at the initial stages this cannot be linked to the sales or revenue generated. If the consumer’s interest is taken care of then the brand would automatically create a strong bond with its user. This can help in increasing specific areas of brand value.

20 Things You Think You Should Know About: Will Smith

Super-fans think they know everything about their favorite stars. They don’t know the half of it. Now they do. Here are facts about your favorite celebs you never knew: and you should be glad.

Today’s Subject: Will Smith

1. Even he finds his kids annoying.
2. His parents were actually very understanding.
3. His butler is DJ Jazzy Jeff.
4. Takes daily applesauce baths.
5. Turns the beat around. Loves to hear percussion.
6. Brings a bag of scallops on long car rides.
7. Wears a toupee.
8. Collects plastic milk tabs.
9. His favorite TV show was Little House on the Prairie. Kidding. It’s Hot In Cleveland.
10. Kisses himself in the mirror every night before bed.
11. Is still in love with his husband Jada after all these years.
12. Has never burped.
13. Ghostwrote the book “How To Cook Everything.”
14. Wants to remake the movie Annie with his daughter Willow as the star. You know, cause the world has been clamoring for it.
15. Hates the “N” word. Nipples.
16. Really hates the Fresh Prince Of Bel-Air theme.
17. Sleeps in the bathtub.
18. Eats 11 apples a day.
19. Is really, really sorry for “Getting Jiggy With it.”
20. Wears construction paper underwear.

The Importance Of Search Engine Optimisation

Did you know that nearly 16,000 searches are conducted in the UK every minute? Which is a huge opportunity to attract customers, who are already interested in your products or services, to your website. A recent Google study revealed that 88% of UK searches use Google, and only 7% of users go on to the third page of results. This highlights the importance of achieving the highest search engine placements possible. If your business has achieved the number one ranking on page one, 100% of your potential customers will find you, but if you are on page 3 only 7% of your potential customers will find you, dramatically decreasing your exposure.

And Then There Were Ads: Promoted Tweets Appear In Your Main Stream (If You Follow That Brand)

About a month ago, talk began to surface that Twitter would soon begin to roll out ads (that is, their Promoted Tweets) in user timelines. The truth is that they’ve been talking about this possibility for a while. And they’ve even tested it with third party partners like Hootsuite. But today comes the true test. Twitter will start placing them on Twitter.com.

To be clear, the sponsored Tweets will only appear in your timeline if you already follow the account that has paid for the spot. If that’s the case, a single Promoted Tweet will appear at (or near) the top of your main timeline when you log in to twitter.com for the first time in any given day. As you get new Tweets, these Promoted Tweets will be pushed down just like regular Tweets. But if you refresh the page, the ad will appear at the top of the timeline again, is our understanding.

These ads will also be clearly marked as “Promoted” with an orange arrow icon below the tweet (this is the way Promoted Tweets and Trends are currently shown on the sidebar or in search). And it will say the full company name of the company that is doing the promotion (just in case their Twitter handle isn’t perfectly clear). These Tweets can also be dismissed from your timeline with one click.

8 Principles of Great Website Marketing

Here’s where you want a marketer and copywriter on your team. Web copy is marketing, and to ignore that is at your peril. Read through your content as you go through this list:

1. Show me I’m in the right place IMMEDIATELY. Try this test… have someone unfamiliar with your website pull it up and give them 3 seconds to tell you what it’s about. Can they do it? If not, fix it. Web searchers have very short attention spans, and a common marketing flaw is a page that isn’t clear about its purpose

2. Make it all about ME, not about YOU. Visitors will immediately ask themselves “What’s in it for me?” If that isn’t clear, change it.

Groupon- 10 Facts You Need To Know

Everywhere I go, I hear the two sides of Groupon. I hear friends talking excitedly about the Groupon deals they recently bought, while I hear business owners struggling with whether or not it is a good thing for their business.But even more importantly, I think we are experiencing a new phenomenon in shopping with group sites setting standards for what a good discount is. No longer is 25% a good discount. Group buying deals start at 50% and can go as deep as 70 or 80%.

Asda eyes M-Commerce in web revamp

The supermarket chain aims to drive sales via its online properties, which include Asda.com, Asda Direct and Asda Financial Services, by improving the customer experience.

As part of this push, it plans to expand Asda Direct, which sells non-food items such as furniture, toys and its George clothing range, to include music,video and games.

The retailer is seeking digital agency support to revamp its online properties and devise a fresh mobile strategy.

Asda’s sole venture into mobile commerce to date is a price-checker iPhone app; it is yet to roll out a transactional app. Rival Tesco has had a transactional app since August 2010.

Asda is also set to boost its marketing team with the addition of a head of user experience, to oversee its ecommerce properties, and a digital marketing manager, to drive its online homes and leisure business.

This article was first published on marketingmagazine.co.uk

Human Brain Is Too Efficient

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are witren, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Human Brain Is Too Efficient.

Blogger claims Facebook iPad app lies “hidden” in public iPhone app

It may be the world’s most popular social network but thus far Facebook has no official presence on the world’s most popular iPad app.That could be about to change however after technology site TechCrunch reported that one of its bloggershad unearthed code for just such n app hidden inside the iPhone app. Mg Siegler said: “Yes, it’s real, and it’s spectacular… And yes, it really is right there within the code…For the past couple hours, I’ve been using Facebook’s iPad app. Well, I should qualify this. I can’t be sure if this is the version they’ll actually ship, but based on everything I’ve seen, I’m going to assume it’s at least very close to the version they’re going to ship.“In particular, the navigation system is great. Unlike the iPhone app…the Facebook iPad app uses a left-side menu system that can be accessed by the touch of a button or the flick of the iPad screen,” says Siegler. “The app also makes great use of the pop-overs (overlay menus) found in other iPad apps. When you flip the iPad horizontally, the list of your online friends appears and you can chat with them as you do other things on Facebook. The photo-viewer aspect looks great — similar to the iPad’s own native Photos app. Places exists with a nice big map to show you all your friends around you.

Source; The Drum  http://www.thedrum.co.uk/news/2011/07/26/24043-blogger-claims-facebook-ipad-app-lies-hidden-in-public-iphone-app/

Baby Boomers and digital market

The over 50′s ‘Baby Boomers’ spend more time and money online than any other demographic. Boomers spend more time and money online than any other demographic. Younger boomers (ages 47 to 55) spent an average of 39.3 hours online per month in 2010, according to the Pew Internet & American Life Project. Older boomers (ages 56 to 65) averaged only slightly less, at 36.5 hours. A lot of that time was spent shopping—and buying. Boomers lives are going in many different directions, as empty-nesters, step-parents, grandparents and caregivers. For all of these roles, the internet and digital media are absolutely essential. eMarketer estimates 78.2% of this cohort is online, nearly 60 million adults. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending.

Figures released earlier this year show that one in four of the 39 million people using the internet in the UK are aged over 50. We will see more websites catering for this demographic and brands in this marketplace will be starting to invest more in digital. According to UKOM/Nielsen, older age groups are more likely to visit Twitter than younger age groups. Nielsen has also pointed out that Facebook growth, despite reports earlier this month that its numbers had started to fall, was being driven by the over-50s. Since 2009, the number of 50 to 64 year-olds visiting the site has grown 84%.

Over 50s are more likely to start using social networking sites on their mobiles than their younger counterparts this year, according to new research. Around 400,000 British adults over 50 use social networking sites on the move, a 52% increase on last year, while the number of mobile social networkers under 30 rose by 48%.Over 50s who access blogs, social networking or content sharing sites on their mobiles are also around three times more likely to earn £50,000 or more than other adult mobile-owners. They are also 45% more likely to be educated to degree level.

Android is overtaking Apple as the most popular smartphone handset

Recent figures from a UK mobile phone retailer have found that Apple is losing out to its Android competitors in the smartphone market.  The top three most searched handsets in the UK come from competitors HTC (Wildfire, Desire and Desire HD) while the Apple iPhone 4 only came in sixth.

Google’s Android will command nearly half of the worldwide smartphone operating system Market by 2012, according to research. Worldwide smartphone sales will reach 468 million units in 2011, a 57.7% increase from 2010, according to Gartner. By this time Android will become the most popular operating system worldwide, with 49% of the smartphone market.Sales of OS-powered devices will account for 26% of all mobile handset device sales in 2011, and are expected to exceed one billion by 2015, when they will account for 47% of the total mobile device market.

A false sense of best value

The recent recession smacked many businesses in the face and forced them to change lot of ways to they do business. No fat or wastage, lean and keen were the ways forward. Then a new buzz term emerged from the chaos. Best Value…

What is Best Value? Best Value to many it seems, is getting everything they want plus more, as cheap as chips. So began the website wars…

Building and designing websites isn’t easy or cheap; you are paying for the skill and knowledge of companies and individuals who know their trade – but that comes at a price as with most items of quality. It amazes me that there are so many people and companies building websites in the North East. Anyone seemingly can build you a website – or at least tell you that they can! But very few have genuine credentials and the reputation to do this and this is what really bugs me.

Chartered accountants have the CARB as their regulatory body, dentist have the British Dental Association, likewise do many professional organisations like builders, architects, financial advisors etc. But website build can be done by anyone. There is no regulatory body to assess competence or efficiency or to be accredited to.  Would you let your neighbour build you a house extension? If the web build falls to bits where does Best Value come into the equation then? Your most important business tool comes under the remit of Best Value like toilet roll and stationery, now that’s just asking for trouble.

Wheely good idea suitcase has micro-scooter built in for commuters

A new suitcase has gone on sale which should ensure you can get across the airport fast enough that you never miss another flight… because it’s got a built-in micro scooter.The bizarre baggage – which consists of a 26 litre capacity case and lean-and-steer scooter – is being marketed at frequent business flyers and people making short commutes to work. Makers claim the hard-shell Samsonite case and micro scooter ensure you arrive at your destination in time and unruffled and add it’s classed as carry-on luggage and can be stowed in an over-head locker.For more relaxed occasions — and those where you don’t want to look like a fool — the Micro Luggage case can be used as a regular wheeled case.

Retailers are failing to use email marketing effectively, study finds

Retailers are apparently failing to properly utilise their data as they adopt a ‘one size fits all’ approach with their email marketing, research has revealed, with only Amazon found to follow up with a tailored post purchase email.

According to research carried out by dotMailer, the majority of retailers in the UK are reducing the accuracy of their communications, with 87% failing to post-sale targeted email marketing.

As a result retail brands are adopting a general approach and are likely to experience lower conversion rates the company has claimed. Meanwhile, the Hitting the Mark report has also found that retailers such as Republic and Amazon are able to achieve a better rate of return on investment through using the marketing channel through using it correctly.

69% of emails were found to have no presonalisation at all, while 87% of messages sent after a purchase, were found to be no different from emails to cold prospects.

The study also found that retailers were apparently making no attempt to cross-sell, up-sell or repeat purchase based on online consumer behaviour, while 13% of emails were customised based on the gender of the recipient.

Only Amazon was found to follow up an online purchase with an email marketing message tailored to that purchase.

Despite this, 93% of retailers use trigger emails following purchase, while 67% kept online purchasers informed of their order’s progress through email.

Tink Taylor, managing director at dotMailer, commented: “By their nature, online sellers should have access to customer data that can allow them to dramatically increase the relevancy and impact of their email marketing communications with customers. In this tough economic climate, marketers who are not actively collecting and using that data to create targeted email messages that drive related sales are really missing a trick.”

[via the Drum]

Olympic Committee: 2012 Athletes are Welcome to Tweet

Athletes competing at the 2012 Olympic Games in London are free to tweet during the competition, the Olympic Committee said.

The athletes are actively encouraged to “take part in social media and to post, blog and tweet their experiences,” the guidelines from the Olympic Committee (AOC) say, as long as it’s not for commercial purposes.

There’s a couple other stipulations, too: tweeters must steer away from curse or vulgar words, use “first-person, diary-type formats,” and they shouldn’t report on events in the manner of journalists. On the other hand, “accredited media may freely utilise social media platforms for bona fide reporting
purposes.”

As far as photos go, anyone who takes one is welcome to upload it to social media site, but is not permitted to sell it or distribute it in other ways. During the last Olympics, held in Beijing in 2008, uploading photos taken at venues was prohibited.

Broadcasting audio or video taken inside the venues will stay prohibited in the 2012 London Olympics. Breaching the guidelines could mean getting banned from the competition.

Read the entire document here.

[via Reuters]

The Pursuit of App-iness

Apps will continue to extend their reach across devices and onto the desktop. With over seven billion downloads of apps from Apple’s app store, there’s no doubt that these handy little applications have caught on. In 2011 they will continue to grow in popularity as smart phones proliferate and apps move beyond the mobile. Apple has launched an app store for its Macs, making it even easier for users to spend money through their iTunes accounts and add games and utilities to their already crowded desktops.

Google Chrome’s web store also makes apps available for users of its browser, providing an even greater degree of personalisation. The ease with which we have taken to the convenience of apps is taking faltering steps towards our computer screens – expect these baby steps to become a full-on charge before too long as brands vie for position on our desktop Apps are breaking away from the mobile onto the desktop and, interestingly, beyond that even. The automotive industry is starting to link apps to the dashboard, incorporating app controls into the steering wheel – at this stage it’s generally music apps – offering the driver the same control over his music as he has outside the car. Nissan has launched its Carwings app for its new electric Leaf model, which allows users to check charge levels and driving range as well as turn on the climate control, all from an iPhone. This linking of apps to hardware that isn’t a phone or a laptop will develop in 2011 as our expectations of choice and control extend to every part of our lives.

Council’s footie pitch fence own goal

Council workers sparked anger when erecting a 6ft steel fence through the middle of a football goal! Contractors put up the £6,000 barrier across the pitch and under the crossbar in Heworth, York.One parent said: “The fence cutting through the goalpost looks ridiculous and the first thing you think when you see it is that it’s a joke or somebody must have had a bad day at the office. ”It’s difficult to see why it’s been done that way and I hope it’s sorted out soon because it must be a disappointment for the children who use it.Heworth Without Parish Council, which is responsible for the play area, says an urgent request has been made to correct the mistake, made during planned £37,000 improvements to the play area. Dave Meigh, City of York Council’s head of parks and open spaces, said: “We recognise that failure to relocate the goalposts is a real own goal and we have asked the contractors to resolve the issue as a matter of urgency. ”We can only apologise for the error.”But footie-mad Steve Barber, 29, added: “It’s one way to defend the goals I suppose.” I luuuuuuuuuuv inept Council workers with half a brain cell!!!
Read more: http://www.thesun.co.uk/sol/homepage/news/3650423/Councils-footie-pitch-fence-own-goal.html

Why are computer fanatics called “Geeks”?

Geeks, lurking in technology forums arguing over which gaming console is the superior one in the current market and how the sales of the newly released games have been going. These people, these human beings are called “Geeks” they spend most of their time in school at the computer room. But why are they called Geeks, does it have anything to do with Greeks? No not at all, since the 15th century, geek or geck was used to describe a low-life fool. In carnival slang, someone who bites off the head animals such chickens or snakes. At the very start of the computer era and all the technological stuff. But through the evolution of computer technology, celebrating their geek status, skilled computer operators have managed to change the meaning of this word which described the low life fools.

The Google vs. Facebook wars

Everyone will be looking out for Google’s next move into social media to claim back some of Facebook’s market share – but half a billion users are not going to move easily. Google has been quietly testing a few different applications this year, with Wave and Buzz, which haven’t been successful. In 2011 the company will look to consolidate what they have learned into one engaging system and judging by the functionality, this could be Google TV.  At the same time, Facebook has launched its Messages service to converge online communications and continues to improve its user experience and functionality.  It wouldn’t surprise us if Facebook announced a move into internet TV in 2011.

The 24 Coolest, Most Cleverly Placed Ads Ever

Two-fifths of UK companies (41%) are using social networks to win new business, according to a study.

The number of companies in the UK using social networks such as Facebook and Twitter to attract new customers has risen by eight percentage points in the last year, claims office solutions company Regus.

Businesses in the UK are now devoting a third of their marketing budgets to social network campaigns. About half of all businesses in the UK and globally actively encourage employees to join online professional networks such as LinkedIn, according to the study.

Globally, the number of businesses recruiting customers via social networks has increased 7%, with 52% of companies worldwide using the channel to engage with their audiences.

The findings were based on a survey of more than 17,000 managers and business owners across 80 countires, including 4,000 respondents in the UK.

This story first appeared on marketingweek.co.uk

If you would like to know more about Social Media marketing, or want to develop your current marketing strategy contact us on 0191 257 8380 or visit www.armadillo-creative.com

Google To Launch It’s Groupon Competitor?

Google seems to be preparing the launch of Google Offers, the search giant’s Groupon competitor, sources at Mashable revealed. A confidential fact sheet from Google says: “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email,” the fact sheet says.

Google Offers looks and operates much like Groupon or LivingSocial. Users receive an e-mail with a local deal of the day. They then have the opportunity to buy that deal within a specific time limit. From what Mashable tells, Google Offers will be powered by Google Checkout. And will also include Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options. Google is actively reaching out to businesses now to get them on board with Offers. It even apparently has a writing team in place to craft the write-up for offers.

Google famously tried to buy Groupon for $6 billion just a few months ago in order to bolster its local advertising business. Groupon rejected the offer though and is instead preparing for a $15 billion IPO.The search giant clearly isn’t giving this market up without a fight, though. With its vast reach, huge resources and brand recognition, it could prove to be a powerful player in the space.

Armadillo video reaches 50,000 views on YouTube

Earlier in the year we learned that our animated video ‘An Ever Changing World’ had reached over 27,000 views on YouTube. So yesterday it came as a big surprise when we were told it had reached over 50,000 views!

Created and animated by Armadillo Creative Director Lee Skinner it demonstrates and highlights the technological advancement of modern media. When the agency has the luxury of another 2 weeks gap, and not building websites left right and centre –  we may even tackle another venture!

To see the video, click here  “AN EVER CHANGING WORLD”

If you would like a digital video for corporate or viral use, contact Armadillo Creative on 0191 257 8380 or visit www.armadillo-creative.com

Mobile – Are You Ready?

With the ever increasing number of mobile phone users having smart phones, ensuring your website is mobile compatible and can be viewed correctly on mobile is essential. If your website is not mobile compatible (and there is software available to make sure it is) you can easily rectify it, but if you decide not to, it could prove very costly in the long run as your customers gradually stray away from their desktops and onto their smart phones. Apps are anticipated to increase in popularity and functionality. Apps are in development, which have simplified payment gateways, meaning products and services will be able to be bought and paid for via apps. Maybe your business could create an app?

We will see huge growth in location based services, some experts argue this could revolutionise marketing. Location based services will basically harness GPS (Global Positioning System) technologies, which are integrated into most smart phones, and use them for a variety of purposes. One option is specific mobile marketing via SMS, potential customers may be sent a text message or a promotion directly to their mobile phone when they approach a shop, encouraging them to visit. It could also be used to send a thank you text message once a customer leaves a shop, with possibly an offer or discount code to encourage them to come back again. SMS marketing is very effective, mainly because the read rate of text messages is 96%!!!

Location based services also have another potential benefit, it will be possible for phones to have a function built in, that prevents you from texting whilst driving. This works very simply, once movement is detected (possibly 6-8mph in case you’re a brisk walker) the text function is deactivated therefore preventing drivers from texting and encouraging them to do what they should be doing and keep their eyes on the road. Mobile will present numerous opportunities for your business to take advantage of, and most could potentially transform your business! Your business better mobilise, or you’ll get left behind!