Looks like consumers have already ditched the scissors. New research shows that digital coupons are outpacing newspaper printed coupons 10 to 1. And, they’re being used by over 46 millions in the USA . The top category of coupons used for online purchases? Women’s shoes and apparel of course.Restaurant chains are the most popular type of coupons and vouchers printed or downloaded via the internet (57 per cent), followed by supermarket food shopping (29%). Days out also featured heavily in people’s responses, including theme parks and the cinema. However, mobile coupons are still in their infancy, with three per cent of mobile-owning households having downloaded a coupon or voucher from a mobile phone in the last 12 months.Twenty-two per cent of consumers yet to do so said they would be ‘willing’ or ‘very willing’ to download a mobile coupon. Most of the coupons and vouchers downloaded from a mobile phone were for the cinema (47%) closely followed by restaurant chains (40 %) and supermarket shopping (18 %).
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