Google seems to be preparing the launch of Google Offers, the search giant’s Groupon competitor, sources at Mashable revealed. A confidential fact sheet from Google says: “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email,” the fact sheet says.
Google Offers looks and operates much like Groupon or LivingSocial. Users receive an e-mail with a local deal of the day. They then have the opportunity to buy that deal within a specific time limit. From what Mashable tells, Google Offers will be powered by Google Checkout. And will also include Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options. Google is actively reaching out to businesses now to get them on board with Offers. It even apparently has a writing team in place to craft the write-up for offers.
Google famously tried to buy Groupon for $6 billion just a few months ago in order to bolster its local advertising business. Groupon rejected the offer though and is instead preparing for a $15 billion IPO.The search giant clearly isn’t giving this market up without a fight, though. With its vast reach, huge resources and brand recognition, it could prove to be a powerful player in the space.
