Twitter
In general, the game is to express your message within the scope of 140 characters. You can choose to tweet using the customize Twitter site or you could resort to using the various Twitter desktops. Until now the majority of people engaging in Twitter were more interested in followers. Don’t follow too many people at once, as they can drown your brands message. Take time when choosing who you want to follow, are these people you would like to talk to. If you can create a targeted community of followers who will retweet your message to their community then you are hitting your market place. Its not about volume its about quality. Don’t send spam tweets and remember be courteous, there is no need to be rude about someone on twitter you’ll get blocked.
Facebook
Facebook is very much a different creature from Twitter. You don’t post one line sentences in Facebook and expect your message to be amplified, people on Facebook are more concerned about genuine relationship.
A recent report confirms that people are spending more time using Facebook than Google. This alone gives them the upper hand in advertising, and the “Like button” holds great promise, though not yet realized, in changing the marketing landscape in providing ads that we actually care about.The 55-65 female age group is the fasting growing community on Facebook.
LinkedIn
LinkedIn caters to the professionals. When you use this Social Media, you have to put on a different hat. If you want your brand taken seriously, forget about small talks and gossips. Leave the informalities to Facebook. Engage your audience in a professional manner
If you would like more information about a social marketing strategies please contact berry@armadillo-creative.com or visit www.armadillo-creative.com
