Planning Your Mobile Strategy
In planning your mobile strategy, you’ll want to consider:
1. How will you deliver your mobile experience? Will you create a mobile-optimised version of your website, or offer an application for customers through application marketplaces for smartphones?
2. Will you offer the full functionality of your website, or focus on the critical elements for mobile commerce? Here are some considerations based on the feedback from current mobile users: UK users prefer to access the mobile internet using a browser rather than an application (70% for mobile versus 55% for application), according to a study by Orange.
3. Speed is more important than full-featured functionality. Faster m-commerce sites have better response rates when compared to more full-featured, but slower, sites. Users want a rich experience, but not at the sacrifice of speed.
If you would like to find out how we can help you contact us on 0191 257 8380 or visit www.armadillo-creative.com
