Twitter is a powerful platform for websites to share their content, and drive traffic and engagement. However, people have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because web analytics software hasn’t evolved as quickly as online sharing and social signals.
Twitter announced ‘Twitter Web Analytics’ – a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.
The Analytics dashboard sports four navigation tabs – Traffic, Tweets, Tweet Button, Content. While the ‘Traffic’ tab mirrors all the tweets that mention the content of the website against the number of clicks they’ve got, the ‘tweets’ apart from the above information also includes tweets sent using the ‘Tweet Button’. The ‘Tweet Button’ tab gives the user an idea of the number of clicks the tweet option on the site gets, and the ‘Content’ tab lists down all the popular content.
The service will begin this week for a small pilot group and will expand to all Web site owners in the next few weeks.
