The number of companies in the UK using social networks such as Facebook and Twitter to attract new customers has risen by eight percentage points in the last year, claims office solutions company Regus.
Businesses in the UK are now devoting a third of their marketing budgets to social network campaigns. About half of all businesses in the UK and globally actively encourage employees to join online professional networks such as LinkedIn, according to the study.
Globally, the number of businesses recruiting customers via social networks has increased 7%, with 52% of companies worldwide using the channel to engage with their audiences.
The findings were based on a survey of more than 17,000 managers and business owners across 80 countires, including 4,000 respondents in the UK.
This story first appeared on marketingweek.co.uk
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