Fishing

Welcome to Armadillo’s Blog page, a mystery tour through the agency’s thoughts and inspiration. Take a minute or two and sit down with a cup of tea and peruse the stories and links. Feel free to leave comments and let us know your thoughts.

Armadillo Creative is situated on the North Shields Fish Quay at the mouth of the River Tyne. The Fish Quay is the very place where I grew up a child and spent my school years playing. Who would have thought that I would end up running an creative agency where I used to fish most weekends with a ball of twine and a hook. Now as a medium size agency we feed on a constant diet of pizzas from Sambuca’s and fresh Fish & Chips from the Waterfont. Though the fishing industry may have declined the markets and traders on the Quay show there’s still life in the old dog yet.

As a creative who has spent so many years in large faceless agencies with very few windows ( and generally tucked at the top floor of the building away from sight in a controlled darkened environment) it’s refreshing to look out of our large windows and see real people and real life busily going on around us. That buzz and life creates stimulation and excitement. Advertising is about people, it’s about communication and connection. Stimulation of the grey matter produces great ideas that instill a reaction and drive sales. This blog is the creative window to what makes us tick and why. Enjoy fishing!

Berry Burgess : Skipper