Have I just noticed the Rock Brand?

Essentially, a brand is made up of 3 main elements; A name, sign or symbol used to identify yourself. A promise. The pledge of satisfaction and quality in what you do. A collection of perceptions. Albeit in the mind of the consumer, but forged by your actions. The biggest brands have managed to shape all these [...]

Back to the drawing board

Just found this online, a great take on animation

Tweet Tweet

While watching Jonathan Ross’ return to his Friday Night slot, which, by the way, was very entertaining, one of the guests, Stephen Fry, mentioned an internet ‘mini blog’ called Twitter. About a month previous i had come across Twitter and signed up thinking nothing of it, since that Friday i have been going back to [...]

Museum of London takes on a new identity

Here we have the old and the new logo, the old on the left, and the new on the right… one is bold, communicates well, has a classic and an arguably timeless design. The other is an ameoba with some DIN in the middle.

Are you a Mac… or a PC?

It’s always been a friendly rivalry, but things seem to be changing over at Apple with a ‘retaliation’ to the new Windows advertisement. Check out the new Ads…