Essentially, a brand is made up of 3 main elements; A name, sign or symbol used to identify yourself. A promise. The pledge of satisfaction and quality in what you do. A collection of perceptions. Albeit in the mind of the consumer, but forged by your actions.

The biggest brands have managed to shape all these 3 ideas into instantly recognisable, bankable, business. Think of a brand, any brand, and you automatically think about your opinion of their product/s, and then you think about the company itself, is it ethical? cool? responsible? out of date? or even important?

Getting to my point

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