Common Mistakes Made By Managers

Managers come from different walks of life. Many experienced people managers have gained their wisdom through hard work and self-evaluation. They have also typically experienced much frustration along the way, have their own philosophies regarding how to manage a business and employees and have used approaches that appeared to make good sense at the time. [...]

Why everyone needs a Brand culture

Brand is the most overused and most misunderstood word in the last 5 years. The dreaded ‘B’ word! It sends shivers down creative’s backs and sends young marketeers rushing into Borders to research missing chapters. Every company large and small thinks they are a brand and that by using that word as leverage, the tills [...]

Armadillo creates ‘sheepish’ alcohol campaign for Stockton Primary Care Trust

Armadillo Creative created something of a stir among members of the public over the weekend with the creation of a hard-hitting alcohol awareness campaign for Stockton Primary Care Trust (PCT).

Creativity…Where’s the Big Idea?

Tick tock, tick tock, tick tock, tick tock. There’s something quite mesmerising about your creative career evaportating away in front of your vacant glazed eyes. Your hard fought creative career is tottering on a precarious edge and there’s this devilish voice inside you saying “oh sod it!” [...]

Are you a Mac… or a PC?

It’s always been a friendly rivalry, but things seem to be changing over at Apple with a ‘retaliation’ to the new Windows advertisement. Check out the new Ads…