Rebecca Simpson

Subject lines have a massive impact on the open rates of email campaigns and can influence response metrics. It can be for many subscribers the only piece of information that she or he has to make a decision to open your email or not.

Your subject lines therefore need to be enticing and unique as you are potentially up against thousands of email marketing campaigns for attention in the inbox.

Your subject line is potentially as important as the email itself and should be given due time and attention. Below are some simple tips to always keep in mind when composing your own subject lines.

Short – Subject lines should be kept as short as possible. Many email clients cut off long subject lines with the number of allowed characters varying. We would recommend that you use no more than 55 characters however research shows that open rates fall off after 40 characters.

Test – A great benefit of email is that you can test several subject lines on a sample of recipients. You can then send your campaign with the subject line that performed best.

Spam Words – Remove any spam words. Phrases such as, “Save,” “Discount,” Free,”  “Buy Now,” “Special Offer.”

Capital Letters – Never use capitals. In addition to being a typical spam technique that many filters will catch capital letters look unprofessional. Another spam technique to avoid id to use RE: or FW: in your subject line, trying to make it look like you know the user simply doesn’t work.

Value – Your subject line is the first thing the user sees of your brand. Make sure to clearly state the proposition.

Relevancy – Make sure that your subject line reflects the content of your message and is enticing to the reader.

if you would like more information about email marketing contact our specialist rebecca@armadillo-creative.com

I’ve been listening to the Radio 2 presenter Chris Evans offer to take a dinosaur off the hands of the popular Dan-yr-Ogof National Showcase Centre for Wales, near Swansea, which  is turning into a feature on the popular presenters show, as the story takes it sweeps and turns kept alive by a ever more fascinated and willing audience. 

Let’s consider your company using techniques such as guerrilla and viral marketing.

What is guerrilla marketing? it was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

So whether Chris can get past Natasha and the local planning department who knows he may be soon the proud owner of a the outgoing ‘Bronto’ . The real winners are Showcave which during this bank holiday weekend will no doubt see an increase in visitors.

 If you would like to discuss viral and guerrilla marketing campaigns please contact Anne Woodcock anne@armadillo-creative.com

Daphne-Guinness-photo-Jean-Murat

In the article Guinness did discuss lunching with Salvador Dalí as a child, dressing as a witch for a Maybach car advert and enduring bleeding eyes for a David LaChapelle shoot (from wearing white zombie contacts underwater)

Armadillo Creative  MD Berry Burgess remembers Maybach car adverting, before he opened the agency he was a  creative director and has worked on the some of there advertising campaigns

If you would like to read more about this article click

 http://www2.hintmag.com/post/daphne-guinness-is-not-a-muse–may-24-2010

If you would like to discuss your own advertising campaign, please contact Anne Woodcock

anne@armadillo-creative.com

David Immanuel Haigh is the latest recruit to join North East based Armadillo Creative as Art Director. David joins the Crayons department on the back of some recent account gains. David brings with him extensive diverse experience in all forms of design including print, packaging, brand and web.

David said: “I enjoy the wide ranging work at Armadillo from web to brand development and everything else in-between. Armadillo have a very good creative reputation and the decision to join was fairly easy.”

Berry Burgess, Managing Director of Armadillo said: “I saw David’s work a few years back and was very impressed and kept a quiet casual eye on his progress, his style will complement the output in Crayons. He is also very enthusiastic and passionate which is a characteristic that I insist on for everyone at Armadillo.

Despite David’s lack of love for all things PS2 or Xbox which seems to be the norm in Crayons – he is a very well rounded creative and will be a great addition to the company.”

If you would like further information about Armadillo  Creative  please  telephone  Anne Woodcock on 0191 257 8380

Nice little piece about the fast changing world we live in.