Have I just noticed the Rock Brand?

Essentially, a brand is made up of 3 main elements; A name, sign or symbol used to identify yourself. A promise. The pledge of satisfaction and quality in what you do. A collection of perceptions. Albeit in the mind of the consumer, but forged by your actions. The biggest brands have managed to shape all these [...]

Why everyone needs a Brand culture

Brand is the most overused and most misunderstood word in the last 5 years. The dreaded ‘B’ word! It sends shivers down creative’s backs and sends young marketeers rushing into Borders to research missing chapters. Every company large and small thinks they are a brand and that by using that word as leverage, the tills [...]

An Ever Changing World

Nice little piece about the fast changing world we live in.

Museum of London takes on a new identity

Here we have the old and the new logo, the old on the left, and the new on the right… one is bold, communicates well, has a classic and an arguably timeless design. The other is an ameoba with some DIN in the middle.