I’ve been listening to the Radio 2 presenter Chris Evans offer to take a dinosaur off the hands of the popular Dan-yr-Ogof National Showcase Centre for Wales, near Swansea, which  is turning into a feature on the popular presenters show, as the story takes it sweeps and turns kept alive by a ever more fascinated and willing audience. 

Let’s consider your company using techniques such as guerrilla and viral marketing.

What is guerrilla marketing? it was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

So whether Chris can get past Natasha and the local planning department who knows he may be soon the proud owner of a the outgoing ‘Bronto’ . The real winners are Showcave which during this bank holiday weekend will no doubt see an increase in visitors.

 If you would like to discuss viral and guerrilla marketing campaigns please contact Anne Woodcock anne@armadillo-creative.com

Join Armadillo Creative on Facebook

In this internet, Facebook and Twitter era there is no excuse not to have found out something about the person you are about to meet. Our lives have become increasingly public as people add information on line, information you would struggle to glean on a first appointment.

Twitter and Facebook are great listening tools, you can follow whoever you want and people are genuinely happy to have as many followers as they can get.

You can interact with people you would probably never get to see using standard prospecting techniques, this may be because they live in a different country, time zone, too senior or have too many gatekeepers.

Use these social marketing tools after all your competitors are more than likely doing so.

If you would like a social marketing consultation please contact anne@armadillo-creative.com

At Armadillo we understand that it is not just great ideas that are important, but great communication that delivers effective result for our clients, large and small, time and time again.

 Across the creative spectrum we help our clients engage people, communicate their business effectively, and most importantly get a return on their investment

So if you want to keep up with the latest Armadillo news, videos, photos whilst on Facebook join our group

Daphne-Guinness-photo-Jean-Murat

In the article Guinness did discuss lunching with Salvador Dalí as a child, dressing as a witch for a Maybach car advert and enduring bleeding eyes for a David LaChapelle shoot (from wearing white zombie contacts underwater)

Armadillo Creative  MD Berry Burgess remembers Maybach car adverting, before he opened the agency he was a  creative director and has worked on the some of there advertising campaigns

If you would like to read more about this article click

 http://www2.hintmag.com/post/daphne-guinness-is-not-a-muse–may-24-2010

If you would like to discuss your own advertising campaign, please contact Anne Woodcock

anne@armadillo-creative.com

The team at Armadillo will be launching the major new summer campaign for Go Smarter aiming to encourage people to get the most out of travelling smarter throughout the North East this summer.

The campaign will introduce new and exciting ways for people to travel round the region, with designs that are interesting for people to notice and want to read, but still have all the key information in an easy to understand way.

Last year’s campaign “Leave Traffic Standing” was shortlisted for a prestigious award

For more information on this and other travel campaigns in the region, visit Go Smarter online at www.gosmarter.co.uk

 If you would like to discuss your marketing with a member of our team please contact Anne Woodcock on 0191 257 8380  anne@armadillo-creative.com