Armadillo Creative » Identity http://www.armadillo-creative.com/wordpress Anything is possible Tue, 13 Jul 2010 13:19:51 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Museum of London takes on a new identity http://www.armadillo-creative.com/wordpress/index.php/typography/museum-of-london-takes-on-a-new-identity http://www.armadillo-creative.com/wordpress/index.php/typography/museum-of-london-takes-on-a-new-identity#comments Mon, 17 Nov 2008 14:47:37 +0000 Robbie http://www.armadillo-creative.com/wordpress/?p=105

Here we have the old and the new logo, the old on the left, and the new on the right… one is bold, communicates well, has a classic and an arguably timeless design. The other is an ameoba with some DIN in the middle.

I read the press release and it said it was designed by ‘award winning agency…X’ – it seems winning awards doesn’t mean that much when it comes to design. With an institution i personally would have taken a Typographical approach, with clean lines and a block of colour, taking inspiration from Vince Frost or David Carson would be my first thought.

But then again, no one is paying me millions to colour in blobs.

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