Here we have the old and the new logo, the old on the left, and the new on the right… one is bold, communicates well, has a classic and an arguably timeless design. The other is an ameoba with some DIN in the middle.

I read the press release and it said it was designed by ‘award winning agency…X’ – it seems winning awards doesn’t mean that much when it comes to design. With an institution i personally would have taken a Typographical approach, with clean lines and a block of colour, taking inspiration from Vince Frost or David Carson would be my first thought.

But then again, no one is paying me millions to colour in blobs.