Armadillo Creative: Marketing Communications

we do : Think B4U Drink

Appointed by Stockton on Tees NHS Teaching Primary Care Trust, Armadillo implemented an advertising and marketing campaign to raise awareness of the influence alcohol can have on children in the home. Taking the concept of sheep being 'followers' the whole campaign instantly communicates the dangers of parents drinking in the home.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : Ward Hadaway

As one of the North's largest and leading law firms our role is to develop and build the brand in a highly challenging and competitive marketplace. We have integrated the brand across a huge scale of work in the last four years from design to e-marketing. But each piece with a creative kick that creates total separation from the competitors helping them grow their increasing client base.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : Nexus

Armadillo were appointed by Nexus to design and implement Stage 2 of their 'Go Smarter' campaign promoting sustainable travel throughout the North East. The theme had to be inspirational and uplifting, promoting walking and cycling as great alternatives to using the car. The theme was inspirational and uplifting, with simplicity the key to getting the message across.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : Primula

The brief was to create a brand awareness campaign for Primula Cheese Spread that would have a big impact and leave a lasting impression. We positioned the food as a snack rather than a dairy product. Main media was outdoor - T-sides, Mega Rears, and outdoor Posters, supported online by as its own interactive microsite, www.loveprimula.com.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : Richard Hardie

We designed and built the web presence for the new Richard Hardie FIAT brand, as well as implementing E-marketing campaigns to increase brand awareness and customer base. The website showcases the dealerships full range of new and used cars, while allowing Richard Hardie to promote special offers through dedicated marketing space on the home page.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : RHK

Accountants have a reputation for being a little bit dull... so when it came to developing the brand for RHK we wanted to dispell this myth and ultimately help them stand out amongst the competitive crowd. Along with a colourful corporate identity, we created print and press ads that engaged the consumer from another angle, that spoke conversationally, and drew the audience in.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : Utopia Travel Co

In the crowded marketplace of travel agents, it is essential to set yourself apart. Utopia are unlike other agents as they offer personal service in the truest sense. Delivering this message was essential throughout all brand literature and the website. With engaging copy and design, the personality of Utopia Travel Co. was delivered and helped sell themselves better than any package holiday

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : ScS Sofas

Selling in an increasingly competitive marketplace can be hard, and when it came to creating the online presence for ScS sofas, we created bespoke features that included store locaters, CMS and real time enquiry forms to give visitors a wealth of information at their fingertips. After 3 months the site had received over 1.4 million hits and created a customer database of over 8,000.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : LRTT

When working with specific and detailed information it can be difficult to communicate with your audience effectively. When it came to designing and developing the LRTT website and literature, communication was key. Through strong imagery, simple language and strong brand anchors, we helped LRTT engage new customers and expand its current clientbase.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : Durham Brass Festival

The Durham International Brass Festival asked us to create and develop the brand and marketing to change perceptions to encompass the rich, vibrant essence of the two week festival. Everything in the huge marketing mix from web and press to direct marketing, communicated that message in a vibrant way engaging with everyone who saw it, not just Brass lovers.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

© armadillo creative 2010 | design terms | web terms | terms & conditions | privacy policy

we do : Tyne and Wear Museums

Engaging children in new and fun ways has always been a challenge. We set out to educate and entertain producing a 30 minute action adventure programme with characters kids could relate to, The Museum Detectives. Another element was creating an interactive website that encouraged kids to learn, they were so busy having fun they didn't realised they were learning.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

we do : Oceana Holdings Group

When it comes to property, first impressions count. Conveying a modern, professional and welcoming web presence was how we helped Oceana take its brand forward online. We designed and built a fully content managed website that shows the huge range of property available, using search facility and sort criteria, making it easy to search for a home, from the comfort of your home.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

we do : Breathe Skincare

We were appointed to design and develop a premium brand for a revolutionary skincare product from the ground up. This comprised of packaging, product design, corporate brand identity, brochures, sales literature, web, audio, exhibitions and advertising. Taking cues from the product the brand encapsulated the purity of the product and communicated this thought throughout all media.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

we do : Healthclub TV

The huge scope of HealthClubTV presented us with a great challenge. The unique concept had to be communicated across the board, from PoS, corporate literature, print and press advertising, B2B, online and more. Developing a brand truth was pivotal to helping engage their audience and get the message, and the product across instantly, taking the brand into Fenwick stores and beyond.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays

we do : Royal Quays

When it comes to retail, it has to be big, bold, and it has to sell. Royal Quays appointed us to take their message to the public, and using high impact imagery and copywriting we made a stand out statement for the Outlet Centre, communicating with its audiences in the simplest, but most effective way.

Client Portfolio:

Think B4U Drink
Ward Hadaway
Nexus
Primula
Richard Hardie
RHK
Utopia Travel Co
ScS Sofas
LRTT
Durham Brass Festival
Tyne and Wear Museums
Oceana Holdings Group
Breathe Skincare
Healthclub TV
Royal Quays